ASE Bankruptcy

Posted November 9, 2020
UPDATED: The trustee for the former owner of Performance Bike and ASI is suing 23 companies, seeking to recover $2.6 million.

DURHAM, N.C. (BRAIN) — Nearly two years after Advanced Sports Enterprises and its subsidiaries filed for bankruptcy, the case drags on.

Posted October 2, 2019

PHILADELPHIA (BRAIN) — Tiger Group, a liquidator that bought the wholesale operations of ASE out of bankruptcy last year, has sold the operations, now called BikeCo, to Advanced Holdings Co. LTD.

Posted April 8, 2019

DURHAM, N.C. (BRAIN) — A committee of unsecured debtors — whose members include a long list of bicycle suppliers owed millions by the bankrupt former owner of Performance Bicycle and ASI — is suing some of the companies that hold preferential positions in a bid to increase the amount of debt they are ultimately able to recover.

Posted February 19, 2019
Company is relaunching with warehouses full of in-season products that were held back from the ASE bankruptcy liquidation sales.

PHILADELPHIA (BRAIN) — Advanced Sports Inc., the distribution arm of Advanced Sports Enterprises, is now ready to return to full-scale business, selling Fuji, Kestrel, Breezer, SE Bikes and its other brands to U.S. retailers.

Posted February 7, 2019

CHAPEL HILL, N.C. (BRAIN) — About 95 employees at ASE's facility here — the longtime headquarters for the company's Performance retail division — were laid off Wednesday as it became near certain that the chain's remaining stores will close for good by next month. The layoffs ended hopes that Performance, once the country's largest bike retail chain with 104 stores and nearly 1,700 employees, would continue to operate brick-and-mortar stores.

Posted February 5, 2019

PHILADELPHIA (BRAIN) — Part of the group that has agreed to purchase the assets of Advanced Sports Enterprises said Tuesday that they are committed to operating ASE's wholesale business, Advanced Sports Inc., and will continue selling ASI's brands including Fuji, Kestrel, SE, Breezer, Tuesday and component brand Oval Concepts.

Posted February 2, 2019

GREENSBORO, N.C. (BRAIN) — A group of four companies called the Tiger Group submitted the winning bid to buy the assets of ASE for just over $23 million on Friday. A bankruptcy judge approved the bid; a closing is expected Tuesday.

Posted January 23, 2019
Sales hearing is continued until next week after Head says $9 million in cash should be included in the sale. A bid by Ideal Bike might get another chance.

CHAPEL HILL, N.C. (BRAIN) — Head's bid to buy the assets of Advanced Sports Enterprises has become "problematic," in the words of one of ASE's attorneys, or "a gosh awful mess," in the words of the bankruptcy judge.

Posted January 22, 2019
At last week's auction, a group led by Ideal Bike outbid Head Sports for ASE's assets by $1 million. But ASE said Head's bid was best, and charged that Ideal had sold Fuji and Kestrel bikes last month in violation of a court order.

CHAPEL HILL, N.C. (BRAIN) — Two sales hearings, scheduled for Tuesday morning here for the assets of Advanced Sports Enterprises, have been continued to Feb. 1.

Posted January 17, 2019

DURHAM, N.C. (BRAIN) — At a bankruptcy auction Wednesday, Head Sport — a European sports company best known for its skis and tennis rackets — agreed to purchase most of the assets of Advanced Sports Enterprises for about $22 million. The agreement is subject to court approval later this month.

Posted January 11, 2019

DURHAM, N.C. (BRAIN) — Specialized Bicycle has agreed to pay bankrupt Advanced Sports Enterprises $700,000 for rights to the Roubaix bicycle trademark in the U.S.

Posted January 9, 2019
Specialized and Trek file objections; court lets ASE "abandon" some inventory but suppliers work to recover the products.
ASE's IP assets are being marketed by Hilco Streambank.

DURHAM, N.C. (BRAIN) — ASE's assets, including real estate and its bike brands, are being sold in an effort to satisfy creditors owed at least $100 million. Meanwhile, 40 Performance stores are set to close this month.

Posted December 21, 2018

DURHAM, N.C. (BRAIN) — A U.S. bankruptcy judge has approved Advanced Sports Enterprises' motion to cancel its licensing and manufacturing contracts with Ideal Bike Corporation, a Taiwan-based manufacturer that has been a backer and manufacturer for ASE and its ASI division.


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