ASE Bankruptcy

Posted December 7, 2018

DURHAM, N.C. (BRAIN) — A bankruptcy judge has ruled that Advanced Sports Enterprises can hold store closing sales at 102 Performance Bicycle locations. The court also pushed back the auction of ASE's assets to mid-January. The auction had originally been scheduled for Dec. 18.

Posted December 4, 2018

DURHAM, N.C. (BRAIN) — Taiwan-based manufacturer Ideal Bicycle Corp. has told the bankruptcy court here that it opposes Advanced Sports Enterprises' request to be released from its manufacturing and licensing agreements with Ideal.

Posted November 16, 2018
Store closings expected. CEO says ASI brands, including Fuji, SE, Kestrel and Breezer, "will survive."

CHAPEL HILL, N.C. (BRAIN) — Advanced Sport Enterprises, the 2-year-old company that is parent to the Performance Bicycle retail chain, Bike Nashbar and distributor ASI, filed for Chapter 11 bankruptcy protection Friday morning.

Posted August 24, 2018

PHILADELPHIA (BRAIN) — Advanced Sports Enterprises is consolidating some back end functions at its two e-commerce brands, Nashbar and Performance. The two brands are moving toward operating on the same inventory system and consolidated warehousing.

Posted August 20, 2018

WASHINGTON (BRAIN) — The subject was supposed to be the 25 percent tariffs the Trump administration wants to impose on virtually all bicycle products coming out of China.

Posted August 16, 2016
ASI announces the acquisition to employees Tuesday afternoon.

PHILADELPHIA (BRAIN) — Advanced Sports International has bought the nation’s largest bicycle retailer, Performance Bicycle, including its 106 stores, private-label brands Forte, Spin Doctor, Transit and Scattante, and online businesses and

Posted December 13, 2013
Happy Christmas, war is over.

PHILADELPHIA, PA (BRAIN) — The dispute seems to be concluded, quietly, over use of the “Roubaix” trademark on bicycles, which involved two U.S. bike brands and one Canadian retailer and wheel vendor.

Posted December 11, 2013
Updated with Sinyard's visit to Cafe Roubaix

CALGARY, Alberta (BRAIN) — Cafe Roubaix owner Dan Richter said on the store's Facebook page Tuesday that Specialized president Mike Sinyard had called him to discuss a much publicized trademark dispute between Specialized and the store.

Posted December 9, 2013
The trademark owner says Specialized's enforcement of the trademark was out of line

BOULDER, CO (BRAIN) — Specialized Bicycle overstepped its bounds when it registered the Roubaix trademark in Canada and then tried to prevent a Calgary retailer from using the name, Advanced Sports International’s CEO told BRAIN on Monday.

Posted December 9, 2013

COCHRANE, Alberta (BRAIN) — A Canadian retailer says Specialized Bicycle is suing him over his use of the name Roubaix, which Specialized has trademarked in Canada.


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