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INTENSE is hiring a Digital Marketing Coordinator

INTENSE is looking for a hands-on digital marketing coordinator to drive the growth of our online business including website, marketplace channels, social media, google adwords and influencer marketing. This role is designed for a subject matter expert on the e-commerce shopping journey and content engagement. This person continuously leverages insights to improve conversation rate, AOV and customer retention acting as the leader of digital data intelligence and consumer insights within the marketing team.
JOB DUTIES:
• Manage website configuration, update website product information and assist in website inventory management.
• Evaluate strategies to improve website sales conversions & customer engagement.
• Follow master marketing calendar, containing all key events / deployment dates for editorial content, product launches and promotions, ensuring product, commerce and editorial contents are balanced and relevant.
• Create an immersive user experience for website visitors resulting in consistent, easy-to-maintain, engaging, mobile-friendly web content.
• Assists in managing social media marketing and brand-specific posts.
• Develop content marketing strategies for lead generation across multiple channels including email, social media, print, and website that drive brand awareness, customer acquisition and sales.
• Measure and report performance of digital marketing campaigns, and assess against goals, identify trends and insights, and optimize spend and performance.
• Recommend and manage digital marketing budget maximizing ROI.
• Create, analyze and adjust campaigns to drive sales for e-commerce and dealers.
• Drive development of Shopify Plus platform to maximize effectiveness and user experience.
• Partner with Art Director to develop visual marketing assets and coordinate marketing efforts between the different company assets.
• Optimize lead nurture funnels through email automation.

QUALIFICATIONS:
• 4+ years of experience in E-Commerce and Content Marketing.
• Experience in the bicycle industry or action sports is highly preferred.
• Exceptional planning, tracking and organizational abilities.
• 1+ years of experience Google Analytics/Adwords.
• 1+ years of experience in paid social media.
• Must have hands-on experience with Shopify Plus.
• 2+ years of experience with email marketing strategy and software.
• Superb communication skills, clear in both written and verbal communication.
• Photoshop, HTML and CSS experience.
If this describes you, please forward your resume to: lynette@intensecycles.com.

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