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Emerald, owner of Interbike and Outdoor Retailer, buys SIA show

Published May 24, 2017

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Emerald Expositions, the parent of Interbike and Outdoor Retailer, has acquired the SIA Snow Show for approximately $16 million. Emerald plans to merge the SIA Snow Show with Outdoor Retailer to become the Outdoor Retailer + Snow Show. The combined show will be endorsed and sponsored by SnowSports Industries America and Outdoor Industry Association (OIA). 


“This is an incredible opportunity for our members and the industry as a whole,” said Nick Sargent, SIA president. “For quite some time, the industry has asked to merge the shows. A consolidated trade show not only helps reduce the stress on our industry, but also provides a platform that offers more impact for our members to do business, while delivering a greater ROI. SIA is excited by the opportunities ahead and looks forward to reinvesting into the creation of new and expanded programs and tools to help our members, and the industry as a whole, thrive.”

“By merging these two January shows, we will bring the outdoor and snow sports industries together under one roof, creating an optimal and authentic forum for exhibitors and retailers alike,” said Marisa Nicholson, vice president of the Sports Group for Emerald Expositions and Outdoor Retailer show director. “This acquisition gives us the opportunity to better serve the business imperatives of the winter sports brands, reps and retailers. We look forward to the positive impact this collaboration will have on the industry.”

The first combined Outdoor Retailer + Snow Show trade show will take place January 2018 in Denver, Colorado.

The acquisition came after months of discussions between Emerald Expositions and SIA as well as by a voting process, which included a unanimous vote from the SIA board of directors and approval by SIA premium members.

As part of the agreement, SIA will continue to produce the On-Snow Demo and Industry + Intelligence Day. Additionally, SIA leadership will sit on Outdoor Retailer’s Event Advisory Board, providing counsel on behalf of the snow industry regarding show dates, long-term planning, pricing structure, member discounts, show floor plan, community building, and new concepts to ensure that SIA member interests are well represented.

Corporate Solutions of Westport, Connecticut, was the exclusive advisor to SIA in arranging, structuring and negotiating the sale.

Topics associated with this article: Mergers & Acquisitions, Tradeshows and conferences

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