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Cruickshank launches marketing communications agency

Published February 21, 2018

PORTLAND, Ore. (BRAIN) — Benny Cruickshank has formed and launched a new marketing communications agency, Be Courteous Communications. The agency’s first clients include the Dutch brand Gazelle Bicycles and Boulder, Colorado-based RockyMounts. 

Cruickshank has held marketing leadership positions at SRAM, Bell Helmets and True Communications. He most recently was the global communications manager and bike marketing manager at Smith Optics.

“Taking the plunge into launching this agency has been humbling and gratifying,” Cruickshank said. “Be Courteous is uniquely positioned coupling my in-house brand experience with my agency experience, and I’m excited to work closely with my clients to build and deploy marketing strategies to accomplish their goals.”

With both Gazelle Bicycles and RockyMounts, Be Courteous Communications will lead the development and execution of campaign calendars, manage day-to-day PR and media relations, and create and coordinate digital marketing efforts creating consistency across trade and consumer touch points.

"Benny worked for us in our early days and we are happy to welcome him back to the RockyMounts' crew with his new venture, Be Courteous Communications,” said Bobby Noyes, RockyMounts founder. “His passion and understanding of marketing in our space will bring fresh concepts and better communication between our dealers, customers and RockyMounts."

Ewoud van Leeuwen, Gazelle USA manager, added, “Benny’s marketing acumen comes highly regarded and respected, and Gazelle Bicycles is excited to add that expertise to our marketing efforts to drive brand and product awareness as we expand into the U.S. market with our electric bikes.”

Be Courteous Communications will specialize in integrated brand marketing strategy and deployment, public and media relations support, digital marketing, experiential event and product launches, and influencer/ambassador programs.

Cruickshank can be contacted at

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