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Former retailer Seton Claggett joins e-commerce consulting firm

Published February 27, 2018
Seton Claggett

TUCSON, Ariz. (BRAIN) — Retail veteran Seton Claggett has been named managing director and lead consultant of Fortus, a firm focused on e-commerce and omnichannel consulting. Claggett will work with companies in the bike and outdoor industries.

Claggett was the founder and CEO of for the last 18 years. As CEO of one of the largest triathlon retailers, he offers extensive experience in e-commerce, retail, manufacturing, race production, operations, fulfillment and marketing. 

Claggett said he realized there was a great need, specifically in the manufacturing arena, to assist with the transformation from business to business models to direct to consumer models, as well as helping retailers optimize their online presence.

“I really enjoyed working with other companies in the industry during my time as CEO of,” said Claggett. “After the business was sold I was approached by several CEOs, both retailers and manufacturers, for advice and to assist with a wide array of topics from contract negotiation, to operational optimization, to helping
start up direct to consumer operations. I am really looking forward to using what I have learned over nearly two decades of e-commerce experience to help other companies not just survive, but thrive.”

More information on Fortus at its website.

Topics associated with this article: Omnichannel, People

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