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Stuart Johnson to lead ANA's omnichannel efforts

Published February 27, 2018

KENT, Wash. (BRAIN) — Accell North America, parent of Raleigh, iZip, Haibike, Diamondback and Redline, has hired Stuart Johnson as its chief marketing and digital officer, a new position created to support its recently launched omnichannel distribution program


“Our new omnichannel strategy is 110 percent about positioning the IBD to successfully engage and serve today’s connected bicycle consumer," Johnson said in a press release. "My role is to help this company and team create and deliver exceptional brand experiences for the end consumer and renew growth for the company and our IBD customers alike. I’m fired up to build on the successful launch of ANA’s omnichannel strategy in 2018 and beyond.” 

 As CMO/CDO, Johnson will drive integration and consistency across all consumer touch-points through combined leadership over brand, product end-consumer and wholesale customer experience. He will focus on leading brand management  — including product portfolio and innovation — online channel and consumer experience as well as customer care. 

Johnson comes to ANA with more than two decades in traditional strategy, brand management and innovation ranging from leading global consumer brands to start-ups. He has led businesses to double- and triple-digit growth during his career, and his experience spans many industries including consumer packaged goods, food and beverage, retail, e-commerce, athletic footwear and apparel, and sporting goods.

Johnson is a graduate of the University of Colorado in Boulder, and he has an MBA from Babson Graduate School of Business. He's also an accomplished ultra-distance athlete.

Aside from its portfolio of bike brands, ANA also is the largest investor in mobile retail franchisor Beeline Bikes. 


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