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Zwift lays off 15% of staff

Published March 7, 2023

LONG BEACH, Calif. (BRAIN) — Virtual cycling brand Zwift is letting go 15% of its staff in its latest round of layoffs. The company also cut workers last May and November.

"After very careful consideration, we have taken the decision to make important changes to the organization. These changes mean we will regretfully be parting ways with a number of very talented colleagues. We are grateful for their contributions to Zwift and will do our best to support them in their transition," the company said in a statement to BRAIN.

A spokesperson said the layoffs affect workers across departments but are heaviest in HR and marketing, "Scaling back in some areas will allow us to invest more heavily in our product. The changes we have made will allow us to further increase the speed of development, adding greater value to our customers through new experiences and more engaging content," the company said. The spokesperson said Zwift will honor its agreements on marketing campaigns such as team, athlete and event sponsorships. 

The company said, "All departing colleagues will receive a generous severance and career support to help them in their transition."

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