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Reed to sell Bike Europe to B2B Dutch publisher

Published December 11, 2014

AMSTERDAM (BRAIN) — Reed Business BV, owner of Bike Europe, plans to sell off the European trade magazine along with 16 other business-to-business magazines and brands to Dutch publishing house B+B Vakmedianet. The move will allow Reed to focus on data and information solutions, the company said in a press release.

“Our parent company, Reed Elsevier, has successfully managed the transition from print to online publishing, and is now increasingly moving from digital content to decision-making tools,” said Rob Kolkman, CEO of Reed Business BV. “In line with this strategy, Reed Business Information Netherlands plans to focus on delivering data and information solutions to professionals across many industries.”

In addition to Bike Europe, the sale includes websites and magazines covering a variety of industries. These include Distrifood, Foodmagazine, Distrifood Dynamics, Food Data Services, Misset Horeca, Misset Catering, Snackkoerier, Vleesmagazine, Bakkerswereld, Bouwmachines, AMT, Logistiek, Tweewieler, Controllers Magazine, and

“These 17 brands belong with a publishing or media company dealing primarily with the Dutch business-to-business market,” said Kolkman. “We are convinced that in Vakmedianet we have found a suitable new owner with a proven, excellent track record.”

Some 93 employees will be affected. Upon completion of the sale, these employees will transfer and become employees of Vakmedianet.

More information: Press Release

Topics associated with this article: Mergers & Acquisitions, Media/Publishing

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