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Lezyne adds custom route-building feature to its GPS devices

Published March 23, 2017

TAIPEI, Taiwan (BRAIN) — Lezyne has added a route-building function to its GPS cycling computers and watches. It allows users to create riding or running routes on the company's GPS portal website. Turn-by-turn instructions and mileage and elevation profile are available, and once the mapping is complete, the route can be uploaded to the cloud and synced with Lezyne's GPS smartphone app and then linked to a Lezyne GPS watch or cycling computer.

Lezyne's communications manager Dillon Clapp walked this BRAIN editor through the process at the Taipei Cycle Show. We created a 15-mile route from the Nangang Exhibition Hall to a random destination in North Taipei by setting the route start on the interactive map and dropping a pin where we wanted to end. The route is automatically generated, generating three bike-friendly options to choose from. We chose the most interesting looking route, but then decided to customize it by adding waypoints that routed part of the ride through the mountains north of Taipei.

While Clapp primarily handles product marketing at Lezyne, he said he has gotten involved with the development of the route-building feature, testing it extensively on the bike to work out some of the kinks.

“Our custom route building interface has quickly become my favorite Lezyne product. I love to travel, and when I travel I love to go exploring on my bike,” Clapp said. “I can be in a totally remote location almost anywhere in the world and I simply drop a couple of waypoints into our route building engine and then I can follow it on my GPS device. It’s a complete GPS platform.”

But change happens fast with technology, so being responsive and nimble are keys to success in the cycling computer market. There are always opportunities to add new features because of the dynamic nature of software and a cloud-based platform.

“With a Lezyne GPS computer, you’re not just buying a single physical product — you’re getting an evolving system. We are constantly updating and adding features to our entire GPS platform that includes our GPS Root website and GPS Ally phone app, in addition to the GPS device,” Clapp said. “ We have a full-time team of programmers and engineers that are constantly expanding the capabilities of our GPS platform. With the recent release of custom route building we already offer a powerful product, but we still have a lot more to come.”

Lezyne has also recently added live tracking to its GPS units, a safety feature that allows users to share real-time location with loved ones, as well as Strava Live Segments. Its GPS devices pair with smartphones and ANT+ heart rate monitors, power meters and speed/cadence sensors via Bluetooth.

The company debuted its watch last year and it began selling at retail in December. Lezyne launched its first GPS cycling computer in 2015 and now has five models in the line.

Look for more Taipei Cycle Show coverage in the April 15 issue of Bicycle Retailer

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