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Velo founder celebrates 40 years producing saddles with ride

Published June 21, 2017

TAICHUNG, Taiwan (BRAIN) — Stella Yu, founder and president of Velo, is getting a jump on the company’s 40th anniversary next year. Yu also turns 70 next year, and it will be the 10-year anniversary of the A-Team ride around the island of Taiwan.


It was that ride, led by Giant’s Tony Lo and Merida’s Michael Tseng, that persuaded Yu to rethink her legendary work habits and spend more time riding a bicycle. She has since done a number of multi-day rides in Japan, China and the U.S.

The A-Team, now disbanded, was composed of some 20 executives from leading Taiwan companies. Many, like Yu, hadn’t ridden a bike for years.

Yu wanted her employees to experience the Tour of Taiwan as the company prepares to celebrate its four decades of manufacturing. Yu estimated it would take nine days to cover the 1,000-kilometer route around Taiwan, but the company couldn’t jeopardize production by taking a nine-day bike ride.

Instead, Yu recently led employees on a five-day ride, June 10-14, going from Dajia (Velo’s headquarters) to Taitung. They will finish the remainder of the tour next year to celebrate the company’s anniversary.

Among the stops along the way were the National Palace Museum in Chiayi, the offices of KMC, and the Eluanbi Lighthouse. The group rode in scorching 95-degree weather and encountered strong winds along the way.

Velo is one of the industry’s leading saddle manufacturers with factories in Taiwan and two in China — Shenzhen and Kunshan. The company has approximately 2,000 employees worldwide, including its Italian subsidiary, Prologo.

Photos: Wheel Giant 

Velo's Stella Yu (Photo Wheel Giant)

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