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Taichung Bike Week moves to late September

Published February 22, 2018

TAICHUNG, Taiwan (BRAIN) — Taichung Bike Week is moving to earlier dates this year. The show will be shortened to three days and be held September 26-28, 2018, just a week after Interbike’s Reno trade show and consumer festival.


After the conclusion of last year’s event, the dates were up in the air. Wheel Giant surveyed visitors on their choice of dates with the options being Sept. 25-28, Oct. 27-30, or “other.” The earlier September dates would be a better fit for the earlier OE spec cycle, while the October dates would be more convenient for companies who wanted to attend both Bike Week and the Taipei Cycle Show, which runs Oct. 31 to Nov. 3.

The new dates put Taichung Bike Week right after Interbike’s Reno show, scheduled for September 14-20.

Taichung Bike Week began as an informal OE gathering where exhibitors rent hotel and banquet rooms and hold private meetings with product managers and others to finalize spec. Held in central Taiwan where most parts and accessories manufacturers are located, the weeklong event has grown steadily in size. Because of the convenient location, after discussions at the hotels buyers can go to suppliers’ factories for a tour and to hash out the details of purchases.

In recent years Taichung Bike Week has attracted a number of aftermarket brands that want to show their latest wares, as well as distributors interested in growing their reach into Asian markets. It originally took place in December, but with each passing year, Taichung Bike Week has moved earlier and earlier. Last year’s show was Oct. 17-20 and drew close to 500 companies.

After discussion between Taichung City government and the Taiwan Bicycle Association, and considering the opinions of companies in the industry, it was determined that the 2018 Taichung Bike Week would be shortened to three days and be held Sept. 26–28, 2018.

Steve Fenton, CEO of Pro-Lite, had been the public face and unofficial organizer of Taichung Bike Week for years, but he’s no longer involved in the planning of TBW due to health issues and pressure to run his own business. 

More information on Taichung Bike Week's website

Topics associated with this article: Tradeshows and conferences, Taichung Bike Week, Taipei Cycle Show

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