Posted July 23, 2018

MUNICH, Germany (BRAIN) — EVOC, a Germany-based sports protection brand, is now working with ORIS Intelligence to help monitor and enforce its Minimum Advertised Price policy in the U.S.

Posted June 20, 2018

PHOENIX (BRAIN) — Serfas said it will allow its authorized dealers to sell through Amazon as long as they sell under the name registered on their dealer agreement and they follow the brand's guidelines and MAP policy.

Posted May 29, 2018

ASHEVILLE, N.C. (BRAIN) — Cane Creek Cycling Components has updated its minimum advertised price policy. The company said the update simplifies the existing policy by setting MAP and MSRP at the same price and contains provisions stating that Cane Creek will monitor and enforce the policy.

Posted May 10, 2018

VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. office for Spank Industries and iXS Protection, has signed up with Oris Intel to use the company's PROWL software to monitor its MAP policy and ensure accuracy of products sold through online channels.

Posted May 7, 2018

SAN CARLOS, Calif. (BRAIN) — Ritchey Design, which has had a minium advertised price policy since at least 2014, is now working with Oris Intelligence to regulate the policy.

Posted April 4, 2018

BOULDER, Colo. (BRAIN) — CatEye America said violations of its pricing policy on major online platforms have been reduced by 75 percent in the last year as the accessory brand has worked with Oris Intel and J&B Importers to enforce the policy.

Posted March 20, 2018

ROSEVILLE, Minn. (BRAIN) — Hed Cycling Products has enacted a unilateral Minimum Advertised Price Policy, to be enforced across all channels of advertising.

Posted February 26, 2018

BLOOMINGTON, Minn. (BRAIN) — Scottish BMX brand BSD has rolled out a MAP policy aimed at ensuring that BSD retailers won’t be undercut online or in-store.

Posted December 11, 2017

NEVERS, France (BRAIN) — Look Cycle has adopted a minimum advertised price policy for the U.S. and Canada, which goes into effect immediately. The company will sell only to authorized wholesalers, retailers, internet retailers and distributors.

Posted October 10, 2017

POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.

Posted July 26, 2017

WHITEFISH, Mont. (BRAIN) — Hammer Nutrition says it has managed to remove all of its products from online marketplaces including,, and

Posted May 9, 2017

MUNICH, Germany (BRAIN) — The German protective gear brand EVOC has adopted a minimum advertised price policy for the U.S. and Canada. The company said it will sell only to authorized wholesalers, retailers, internet retailers and distributors. The policy goes into effect immediately.

Posted April 26, 2017

BLOOMINGTON, Minn. (BRAIN) — Jagwire has initiated a unilateral minimum advertised price policy, which will be enforced across all channels that are authorized to sell Jagwire products. Last year Jagwire eliminated MSRP in favor of a single price as defined in their MAP policy.


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