MAP

Posted January 23, 2015

SAN DIEGO, Calif. (BRAIN) — U.S.-made leather saddle brand Selle Anatomica is now distributing to U.S. dealers via QBP; the company is also continuing dealer direct sales. Selle Anatomica also has updated its minimum advertised price policy and its online sales policy.

Posted January 20, 2015
Company will now forbid advertising its products at below MSRP.

MADISON, Wis. (BRAIN) — Saris Cycling Group, the parent company for Saris Racks and CycleOps, has changed its minimum advertised price policy. Effective Feb. 1, 2015, the MAP policy will prohibit advertising at below MSRP on Saris and CycleOps products.

Posted December 18, 2014

GREENVILLE, S.C. (BRAIN) — Michelin has announced a new minimum advertised price policy for U.S. and Canadian retailers, which will go into effect on Jan. 1.

The policy applies to online and brick-and-mortar retailers. 

Posted October 29, 2014

SUWANEE, Ga. (BRAIN) — Tire maker CST is implementing a minimum advertised price (MAP) policy for all of its bicycle products effective Nov. 1.

Posted October 27, 2014

SAN CARLOS, Calif. (BRAIN) — Ritchey has adopted a global minimum advertised price (MAP) policy and will sell only to authorized distributors and retailers. The policy goes into effect Nov. 1.

Posted October 22, 2014

SUWANEE, Ga. (BRAIN) — Maxxis has implemented a minimum advertised price policy for all of its bicycle products.

The policy will go into effect Nov. 1 and applies to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales.

Posted September 30, 2014

NEWPORT, Vt. (BRAIN) — Louis Garneau Sports is instituting a minum advertised price policy in Canada, effective Nov. 1. The company enacted a similar policy in the U.S. in 2012.

Posted August 5, 2014

ASPEN, Colo. (BRAIN) —POC is now using Channel IQ's third-party MAP enforcement services. Channel IQ will police advertised retail prices for the Swedish brand's products. The company also has recently hired 13 outside sales reps in the U.S. to service bike retailers.

Posted July 30, 2014

LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has enacted a minimum advertised price (MAP) policy and a new e-commerce sales policy, each effective immediately.

Posted June 16, 2014

LAGUNA HILLS, Calif. (BRAIN) — Join the BRAIN crew on the roads and bike paths of the Beehive State in the June 15 issue, featuring our Salt Lake City Dealer Tour.

Posted May 12, 2014

MUKILTEO, Wash. (BRAIN) — Full Speed Ahead released a revised minimum advertised price policy late last week and said it has initiated zero-tolerance enforcement for abusers. Violators of the policy will be not be eligible for future purchase of FSA products until further review, the company said in a release.

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