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MTB brand Kitsbow gets urban

Published December 11, 2014

PETALUMA, Calif. (BRAIN) – Mountain bike apparel brand Kitsbow is getting into urban bike clothing with the Drifter Jean, a classic denim pant tailored to cyclists. 

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"In September, Kitsbow launched the limited edition Icon Shirt, a throwback to mountain biking’s beginning of flannel shirts and jeans,” said Charlie Cronk, Kitsbow designer and co-founder. “Similar to the Icon, the Drifter Jean echoes the heritage of the sport with modern style updates.”

The slim-fit Drifter Jean is based on traditional, five-pocket classic denim. Select interior seams are finished with a binding to create a clean look, while the interior gusset, modeled after vintage tailored suit pants, makes for a comfortable seat. The denim is made of cotton blended with Cordura and Lycra for additional durability and a subtle stretch. The Drifter Jean is built with extra room around the thighs and articulated leg shape for the cycling position.

Extra room around the thighs, curved, anatomic shaping in the waist, and a crescent-shaped seam around the knee create articulation for riding. A reflective print on the inside of the back left leg enhances visibility.

MSRP: $230. 

More information: www.kitsbow.com

 

Drifter Jean

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