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Gatorade reformulates its endurance product for lighter flavor

Published June 21, 2017

CHICAGO (BRAIN) — Gatorade has launched Gatorade Endurance Formula. The new formulation contains no artificial sweeteners or flavors and has a lighter flavor designed for athletes training and racing for prolonged periods of time.

In addition, Gatorade Endurance Formula now offers a multi-carbohydrate blend to help endurance athletes improve performance and lower the risk of stomach discomfort during a hard (2.5 hours plus) training session or race compared to a single type of carbohydrate. Reformulated Gatorade Endurance Formula will appear on Gatorade-sponsored racecourses starting late July.

The Gatorade Endurance product portfolio is available for purchase on and exclusively at select specialty run, bike and multisport retailers.

Reformulated Endurance Formula Powder will be available for purchase in 32-ounce canisters and 1.72-ounce packs now, and Gatorade Endurance Formula bottles will be available for purchase later this summer.

Suggested retail price is $2.49 per 24-ounce ready-to-drink bottle; $19.99 per caddy of 12 sticks; and $28.99 per multi-serve bulk powder canister.


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