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North America

NEDERLAND, Colo. (BRAIN) — After reworking its supply chain for the past two years, mountain bike brand Banshee Bikes has introduced a new sales program to sell direct to dealers in the U.S. and Canada.

VANCOUVER, British Columbia (BRAIN) — Consumer-direct e-bike brand Rad Power Bikes is growing its Canadian headquarters and opening a retail showroom in East Vancouver next month.

Tagged Electric bike / Web/Internet

OCEANSIDE, Calif. (BRAIN) — Race Across America (RAAM) will hold its first consumer festival at the start of the team race at Oceanside Pier in San Diego County on Saturday, June 16.

Tagged Racing & Sponsorship / Consumer Expos and Rides

WASHINGTON (BRAIN) — PeopleForBikes led a group of 12 industry leaders to Capitol Hill this week in support of the Recreation Not Red Tape Act. which aims to improve and break down the barriers to recreational riding opportunities on public lands.

Tagged Advocacy/Non-profits / People

IRVINE, Calif. (BRAIN) — Fox Racing has named NorthernMark Agency, based in Pleasanton, California, as sales agency for the company’s newly restructured Northern California / Northern Nevada region.

Tagged Sales Reps

SAN FRANCISCO (BRAIN) — Science in Sport is now distributing its nutrition products through Quality Bicycle Products. “Through this distribution channel, endurance athletes and sports enthusiasts alike will be able to readily access Science in Sport nutrition across the United States,” the company stated.

Tagged Distributor news

BOULDER, Colo. (BRAIN) — VeloSwap, the consumer bicycle swap and expo, expects to see over 5,000 cyclists browsing more than 300 vendor booths on Saturday, Nov. 3, at the National Western Complex in Denver.

Tagged Events / Consumer Expos and Rides

STEAMBOAT SPRINGS, Colo. (BRAIN) — Moots Cycles has announced that it is renewing its Grassmoots Team ambassador initiative and is seeking applications for new members.

Brose, BMC sign on for media summit.

KETCHUM, Idaho (BRAIN) — CrankTank announced that it has sold all its e-bike opportunities and closed the sponsorship category for next month’s Impact Sun Valley media summit.

Tagged Electric bike / Media/Publishing / Events / Impact Media Summit

LONGMONT, Colo. (BRAIN) — Watts Marketing has sold the RenoCross race — formerly CrossVegas — to the RENOCX group. Based in Reno, Nevada, RENOCX is led by Coby Rowe, race director of the USA Cycling Cyclocross National Championship that was held in January in Reno.

Tagged Racing & Sponsorship / Events / Tradeshows and conferences / Interbike

LAKE OSWEGO, Ore. (BRAIN) — Yakima is introducing its first ambassador program, the Yakima RackPack, with a group of athletes and everyday adventurers from numerous sports and pursuits. The ambassadors will share tips and tricks from the road, travel stories and more through Yakima’s website, blog, social media channels and public events.

Tagged People / Web/Internet

PHOENIX (BRAIN) — Arizona Gov. Doug Ducey on Wednesday signed an industry-backed three-class e-bike law after vetoing a raft of legislation last month amid an unrelated dispute over teacher pay in the state.

Tagged Electric bike

BOULDER, Colo. (BRAIN) — VeloNews said its podcasts have seen explosive growth in listeners over the past year — a 162 percent growth in monthly listens from 2017 to 2018. The publisher also said the podcasts have an average listening time of over 45 minutes and an average completion rate of nearly 80 percent. 

LEVIS, Quebec and LEXINGTON, S.C. (BRAIN) — Hawley-Lambert has added Supacaz accessories, SmartHalo technologies, and F2C Nutritionals to its brand portfolio in the both Canada and the United States. The company has also added G-Form protective gear in the U.S.; it has distributed G-Form in Canada since 2015.

Tagged Distributor news
Reno's convention center.

LAS VEGAS (BRAIN) — Interbike is moving to the Reno-Sparks Convention Center next year and to Lake Tahoe's Northstar California resort for its outdoor festival and demo. The RSCVA has nearly a dozen people here walking the show and manning its 20x20 booth, which is in the lobby area.

Tagged Interbike
Longtime friend at Interbike says Timothy Watkins was well-known and loved in the local bike community.
Watkins in a photo released by the Sheriff's Office.

LAS VEGAS (BRAIN) — The Sheriff's Office in El Paso County, Colorado, has begun a homicide investigation after a longtime mountain bike trail advocate and retail mechanic was found dead Sunday.

Tagged Interbike
A Q&A with eBay's Brendan Biggers
Brendan Biggers.

LAS VEGAS (BRAIN) — Online giant eBay is no foreigner to cycling. But here at the show, the company, which is synonymous with consumer-to-consumer sales, is making a bigger push for its two-wheel business.

Tagged Interbike

MOAB, Utah (BRAIN) — Western Spirit Cycling, the organizer of the Outerbike demo events, is planning one for Bentonville, Arkansas for next October.

With an eye on growth in North America, Focus USA returns to Interbike

 LAS VEGAS (BRAIN) — The company is exhibiting both at OutDoor Demo (Booths D3140 and D2010) and at Mandalay Bay (Booth 21207) and sponsoring the first e-MTB Challenge at CrossVegas. Additionally, the brand’s founder flew over for the first time from Germany to experience the show.  

Tagged Interbike
Altum is Parlee’s stock bike line.

LAS VEGAS (BRAIN) — Parlee started out as a custom framebuilder, then added Asian-sourced stock sizes. But when the company added complete bike builds to its offerings, it hit a hot spot for dealers.

Tagged Interbike

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