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North America

Inventory data exchange program goes live.

MORGAN HILL, Calif. (BRAIN) — In a letter to retailers this week, Specialized said that it has enabled automated inventory data exchange with four major retail point-of-sale providers. The company is inviting dealers to subscribe to share their inventory data.

OGDEN, Utah (BRAIN) — Rotor America has hired a new dealer technical support team member, Aaron Peet.

Peet previously worked as a demo driver for Specialized before building a demo program at Industry 9 Wheels.

BOULDER, Colo. (BRAIN) — The International Mountain Bicycling Association is the new title sponsor of the IMBA National Enduro Series.

BOULDER, Colo. (BRAIN) — Camber Outdoors has announced the 2017 class of participants in its mentoring program. The organization made the announcement to coincide with National Mentoring Month.

SAN CARLOS, Calif. (BRAIN) — Mobile bike shop franchiser Beeline Bikes has announced a new Retail Partner Program, enabling brick-and-mortar retailers to add a mobile component to their business with Beeline's full support infrastructure.

Tagged Omnichannel / Mobile service

PARK CITY, Utah (BRAIN) — POC has hired cycling and snow sports veteran Mallory Burda to head its North American marketing efforts. Burda joined the Swedish brand on January 9 and will focus her efforts on POC's growing snow and bike categories.

LEVIS, Quebec, and LEXINGTON, S.C. (BRAIN) — Hawley-Lambert has added Andrew Pajak and Patrick Turgeon to its product management team.

SCOTTS VALLEY, Calif. (BRAIN) — Joseph Hagin, a member of the Fox Factory Holding Corp. board of directors, is stepping down from the board on Jan. 12 to accept an appointment as White House Deputy Chief of Staff for Operations.

OLNEY, Ill. (BRAIN) — Brett Lindstrom, who has been involved with Lake Cycling for several years, has joined Magura USA as the Lake Cycling Shoes' brand manager.

CHARLOTTE, N.C. (BRAIN) —, an online marketplace for new, closeout and overstock bikes for pickup at local bike shops, has expanded its sales rep team.

Tagged Sales Reps
Dutch conglomerate expands e-bike brand mix.
Adam Vollmer and the Faraday Porteur at the Interbike 2014 show

ALMERE, The Netherlands (BRAIN) — Pon Holdings, owner of several bike brands including Cervélo, Gazelle, Focus and Santa Cruz, has acquired lifestyle e-bike company Faraday Bicycles. The purchase price was not disclosed.

Tagged Electric bike / Mergers & Acquisitions

WESTPORT, Conn. (BRAIN) — Compass Diversified Holdings has appointed outdoor industry veteran Sally McCoy to its board of directors, effective Jan. 6.

Tagged People

CORTEZ, Colo. (BRAIN) — Osprey Packs has signed a distribution agreement with Quality Bicycle Products and has joined the distributor’s Dealer’s Choice program. Osprey products will available at starting in February.

Tagged Distributor news
The winners.

BLOOMINGTON, Minn. (BRAIN) — The 16 recipients of the 2017 Women's Bicycle Mechanics Scholarship have been announced by the program's organizers: QBP and co-title sponsors SRAM, Park Tool, Michelin and UBI.

MOUNT KISCO, N.Y. (BRAIN) — Online consumers who buy an Eddy Merckx bike through the company's new e-commerce site can choose whether to pick up the bike at a Merckx dealership or have it delivered by a Velofix van, if there is one in their area, the company said. 

Tagged Omnichannel / Mobile service

AUSTIN, Texas (BRAIN) —Triathlon Business International will honor Valerie Silk and Richard Bryne at its 7th Annual Business Conference in Dallas later this month. Silk will be presented with the Ron Smith Award and Bryne with the Steve Hed Award for Innovation.

Tagged Awards / Triathlon Business Conference

CAMBRIDGE, Mass. (BRAIN) — Zagster, Inc., a provider of private and public-private bike sharing systems, has raised $10 million in a Series B round of funding led by Edison Partners, a growth equity capital firm.

Tagged Bikeshare

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now distributing Bryton GPS computers, with the first shipments of Bryton products arriving in BTI's warehouse Friday.

Bryton, a Taiwan-based manufacturer of multisport GPS products, debuted in the U.S. market in 2015. 

Collegiate champion Hannah Finchamp.

SALT LAKE CITY, Utah (BRAIN) — Assos of Switzerland, which announced in April last year that it was sponsoring Team USA and providing it with clothing through the 2020 Tokyo Olympic Games, has now expanded its relationship with USAC.

Tagged Racing & Sponsorship

BOSTON, Mass. (BRAIN) — Vittoria Industries North America has hired Bob Gagen as its rep in the Midwest, including Kansas, Iowa, Missouri and Nebraska.

Tagged People / Sales Reps


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