Industry News
IRVINE, Calif. (BRAIN) — Felt Bicycles has added three new staff members at the company's Irvine, Calif., headquarters and also added three sales representatives to its national sales team.
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycles will distribute Pioneer's power meters, computers and accessories to its P.R.O. Road Retailers, the company announced Friday. Pioneer sponsors the Germany-base Team Giant-Alpecin pro road team.
CHICAGO (BRAIN) — SRAM announced Friday that it will reduce the number of distributors selling its components effective May 23, eliminating Olympic Supply Co., Hans Johnsen Co., Downeast Bicycle Specialists, Wilson and Action Bicycle. Hans Johnsen owns both Downeast and Wilson.
LONDON (BRAIN) — Online cycling and fitness entertainment platform Zwift has brought aboard former professional racer Jens Voigt of Germany and current World Tour pro Laurens Ten Dam of the Netherlands as its first two ambassadors.
DENVER (BRAIN) — Rudy Project has signed on with the Toughman Half Triathlon Series as official helmet and sunglass sponsor. The 10-race series travels across the U.S., challenging athletes of all abilities with a 1.2-mile swim, 56-mile bike and 13.1-mile run.
SILVER CITY, N.M. (BRAIN) — Race directors of the Tour of the Gila are putting out the call for angel sponsors after the 28-year-old stage race’s title sponsor pulled its investment early this week. If new sponsors don’t emerge, the April 29 race in Silver City, N.M., may have to be canceled, organizers added.
IRVINE, Calif. (BRAIN) — SureStop — formerly known as Slidepad Technologies — has relocated from the Silicon Valley city of Palo Alto to Southern California in order to position the company closer to customers and partners, and has hired Al Nordin as its new CEO.
FORT COLLINS, Colo. (BRAIN) — New Belgium Brewing’s rolling summertime festival, Tour de Fat, will travel to 10 cities this year to raise money for local nonprofits and celebrate the two-wheel lifestyle.
OGDEN, Utah (BRAIN) — WickWërks has brought on Southern California branding and advertising agency The Creative Bar for a complete rebrand in an effort to expand their reach in the market.
COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon has announced its 2014 Elite Triathletes of the Year. Selected by the National Governing Body’s Athlete Advisory Council, the 13 honorees represent all categories of triathlon competition, from Olympic to elite paratriathlete.
CASTLE PINES, Colo. (BRAIN) — Italian Bicycle Group NA, a bicycle import and wholesale distributor of Italian cycling products in Canada, Mexico and the U.S., has expanded its brand portfolio is offering IBDs up to 20 percent off wholesale pricing on all preseason orders.
BOULDER, Colo. (BRAIN) — PeopleForBikes and the Alliance for Biking & Walking have published a new report exploring the topic of equity in national bike advocacy efforts. The report is titled “Building Equity. Race, Ethnicity, Class and Protected Bike Lanes: an Idea Book for Fairer Cities.”
MINNEAPOLIS (BRAIN) — With a goal of improving efficiency and providing better customer service, Kinetic has expanded its warehouse capacity in the U.S. and moved its European base from the Netherlands to Austria.
SAN DIEGO (BRAIN) —Maxima Racing Oil has signed an exclusive agreement with Live to Play Sport to handle distribution of the Maxima Bike line throughout Canada. Canadian IBDs and suspension service centers will now have access to the entire Maxima Bike product line.
RICHMOND, Victoria, Australia (BRAIN) — Light and accessories brand Knog is launching an online film competition and festival that will award $15,000 worth of prizes to winning filmmakers who chronicle their nighttime adventures.
PARK CITY, Utah (BRAIN) — POC has plucked Robb Wolf from its independent sales rep force and named him North American bike sales manager.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp.’s sales rose 12.5 percent last year to $306.7 million despite a 1 percent decline in mountain bike product sales as the company’s first-quarter acquisition of aftermarket suspension distributor Sport Truck contributed to a 39 percent surge in sales of powered vehicle products for the full year.
GREENSBORO, N.C. (BRAIN) — Cycling tech blog Bikerumor.com has added three new writers from diverse backgrounds, spreading its geographical reach in the process.
ELKTON, Md. (BRAIN) — Gore Bike Wear has signed Hawley LLC as its U.S. distribution partner. The brand’s products will also continue to be available to retailers direct from Gore.
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic already had plenty to celebrate as its 25th edition approaches in April. Now the annual Monterey festival is also reveling in surging numbers for exhibitor sales (up 45 percent), athlete registration (up 17 percent) and camping reservations (up 23 percent).
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