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***NOTE: Nick Margadonna's first quote in the print issue was cut off. The full quote has been added to this web story. We regret the error.***



SAN JOSE, CA—Eighteen months after recalling 40,000 Keo pedals in the U.S., Look Cycle USA feels too many cyclists are still riding the potentially faulty product. In response, it’s hatching a second dealer-focused effort to repair or upgrade the remaining pedals.

BEDFORD, PA (BRAIN)—Cycling Sports Group has completed layoffs at Cannondale’s Bedford, Pennsylvania, facility as part of a previously announced plan to move frame manufacturing to Asia.

LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer & Industry News has reorganized its staff to better position the magazine as new trends in publishing emerge. Personnel changes include reallocation of duties to improve efficiency and reduction in administrative staffing, said Marc Sani, the magazine’s publisher.

Tagged BRAIN News

21st Avenue Bicycles in Portland, Oregon is looking for a new logo and needs your help. Click on link to find out more.

SPRINGFIELD, OR (BRAIN)—The Springfield High Cycling Club is preparing for a long distance bike ride this summer. Four high school students, led by history teacher James March, will experience American history firsthand by traveling the entire route of the historic Lewis and Clark expedition west by bike.

Tagged Events

CORTEZ, CO (BRAIN)—Osprey Packs has hired Patrick Piller for their newly created position of bike sales manager.

Tagged People

TORONTO, Ontario (BRAIN)—The Bicycle Trade Association of Canada (BTAC) has opened its online registration for their annual trade show-ExpoCycle, scheduled to take place on
September 12-14, 2010 at the Place Bonaventure, Montreal, Quebec.

Tagged Tradeshows and conferences

SAUSALITO, CA (BRAIN)—With input from the Luna Chix Pro Team, the owners of Clif Bar & Company and Luna Bar are expanding into women’s cycling and athletic apparel with the creation of Luna Sport LLC.

FLETCHER, NC (BRAIN)—Cane Creek’s effort to raise both funds and awareness for World Bicycle Relief through the sale of a special edition 110 Reserve headset has been a success.

Tagged Advocacy/Non-profits

WASHINGTON, D.C. (BRAIN)—Imports across all categories were up 12 percent through February, with strong gains in kids' bikes offsetting losses in adult bike categories, according to the most recent Department of Commerce import report.

Tagged Earnings/Financial Reports

MILAN, Italy (BRAIN)—Oakley continued its strong upward curve in the first quarter of 2010 with double-digit growth in the high teens, Andrea Guerra, chief executive officer of Luxottica Group, Oakley’s Italian parent company, said on Thursday.

Tagged Earnings/Financial Reports

HELSINKI, Finland (BRAIN)—Mavic showed signs of a rebound in the first three months of 2010, posting sales gains of 8 percent for the period, according to first-quarter earnings results released Thursday by Mavic’s parent company, Amer Sports.

Tagged Earnings/Financial Reports

SEYMOUR, CT (BRAIN)—Thule filed a lawsuit in Canadian court this week against Swiss Cargo and its parent company, GSC Technologies of Champlain, New York. The suit follows an initial complaint Thule filed in Utah district court last September.

LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events says registration for DealerCamp is on track for a filled event, with more than a dozen strong brands on board and many targeted retail shops already signed up to attend.

Tagged Events

"The Lexus Hybrid Bicycle has all-wheel drive, by means of a belt system. It is equipped with an electric eight-speed Shimano internal gear system, which references the sophisticated eight-speed shift-by-wire automatic transmission of Lexus's LS 600h limousine.

TAICHUNG, Taiwan (BRAIN)—Key industry suppliers are making plans for December’s Taichung Bike Week and Colmax’s Erik Kimble has announced his schedule for the annual event.

Tagged Events / Taichung Bike Week

VILLA PARK, CA (BRAIN)—Nick West, a Southern California publisher, is preparing to launch Bicycle Dealer Magazine, a new trade publication aimed at independent retailers.

Tagged Media/Publishing

SCOTTS VALLEY, CA (BRAIN)—Industry veteran Pat Hus has been hired by Easton Bell Sports and will serve as the company’s director of sales for specialty retail channel.

Hus most recently served as CEO of Titus Cycles in Tempe, Arizona. Hus left the company in January to explore new opportunities.

Tagged People

STEAMBOAT SPRINGS, CO (BRAIN)—Lance Armstrong has joined the ownership team of Honey Stinger, the manufacturer of honey-based nutritional foods. As part of the relationship, Armstrong will contribute to future product development and endorse Honey Stinger energy gels, bars and organic chews.


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