Industry News

DENVER (BRAIN) — Gates Carbon Drive has new distribution partners in the U.K. and Spain, and has released a new instructional video and several new products.

Tagged Distributor news

IRVINE, Calif. (BRAIN) — Electric bike motor maker Bosch will participate in next month's PressCamp Summer in Utah, event organizers announced Tuesday. Bosch introduced its Performance Line pedal electric assist (pedelec) system at the Sea Otter Classic.

Tagged PressCamp / Electric bike
Todson's Eric Sakalowsky (l) and Rick Schad at the filming.

FOXBOROUGH, Mass. (BRAIN) — Todson's OnGuard bike lock survived a variety of strength tests to emerge victorious on National Geographic Channel's "Showdown of the Unbeatables" show last week.

Steady growth leads to expansion after 18 years for the company now known as Borah Teamwear

COON VALLEY, Wis. (BRAIN) — Clothing vendor Mt. Borah has renamed itself Borah Teamwear and has broken ground on a 9,000-square-foot expansion to its manufacturing facility, after 18 years in the same location.

The bikes feature custom machined head badges.

MONTREAL (BRAIN) — Guru Cycles has donated two "ultra-custom" Photon Superlight complete bikes to a Canadian charity.

BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.

WILMINGTON, Del. (BRAIN) — Blue Bicycles is supporting Team Red White & Blue, a U.S. veterans program with special bike pricing and a trade-in program.

PALO ALTO, Calif. (BRAIN) — Slidepad Technologies’ single-lever front and rear brake system will be available as standard equipment on  XDS Australia Bicycles’ new Hollywood Retro Range Ladies alloy and steel 700c models.

ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.

Unrestricted entrance should draw in larger audience.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.

Tagged Events / Tradeshows and conferences / Interbike

CHICAGO (BRAIN) — SRAM’s replacement hydraulic brakes began to ship to dealers globally last week, and the company hopes to complete shipments of the redesigned MY15 road hydraulic brakes next week.

LEXINGTON, S.C. (BRAIN)  — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.

LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing.

Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego counties.

KETCHUM, Idaho (BRAIN) — Smith Optics has announced several new hires and staff promotions as the summer season approaches.

COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.

LOS ANGELES (BRAIN) — Industry veteran Jackson Lynch has joined Pure Fix Cycles in the newly created position of director of marketing and brand strategy.

SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.

Tagged BRAIN Dealer Tour
The factory is shut down for now.

AUBURN, Wash. (BRAIN) — Last week’s riots near Ho Chi Minh City, Vietnam, so badly damaged Bor Yueh, which manufactures bike racks for Tubus and RackTime, that it is shut down for now, said Ortlieb USA president Jeff Scully.

BOULDER, Colo. (BRAIN) — The third annual CycloFemme rides held May 11 to mark Women's Global Cycling Day were held in 303 communities worldwide, the organization announced Monday.

Tagged Advocacy/Non-profits

BOULDER, Colo. (BRAIN) — Tim Johnson's Ride on Chicago (formerly Tim Johnson's Ride on Washington) is preparing for the annual five-day bike tour benefiting PeopleForBikes.

Johnson, a pro cyclocross racer, and 24 other riders will get underway May 29 in Kansas City, finishing in Chicago June 2.

Tagged Advocacy/Non-profits

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