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North America

INDIANAPOLIS, IN (BRAIN)—Blue Moon beer will be flowing at the Shimano North American Handmade Bicycle Show this year, but several other sponsors have come to the show too, which in its sixth annual edition is enjoying the most successful year to date.

Tagged Events

Web editor Jason Norman needs retailers help for a story. Jason's looking to hear from retailers who use iPhone/Smartphone apps to help them with their day-to-day business. What are your favorites? What apps couldn't you live without?

MILL VALLEY, CA (BRAIN)—Hotlines Europe has partnered with WTB performance products, further enhancing Hotlines portfolio of brands. This exclusive distribution will be for the UK and Ireland.

Tagged Distributor news

New Yorkers, can't make it to next week's (Feb. 26-28) North American Handmade Bike Show in Richmond, Virginia?

CARLSTADT, NJ (BRAIN)—Action Bicycle, the northeast's largest distributor, has confirmed the addition of three of the nation's top bicycle advocacy groups to its 2010 Open House Expo.

Tagged Events

VISTA, CA (BRAIN)—Electra Bicycle Co. has partnered with LeSaint Logistics to provide warehousing, inventory and real-time shipping control, management and reporting.

NEW YORK, NY (BRAIN)—Lou Mazzante has been named editor of Mountain Bike magazine.

Mazzante replaces Jasen Thorpe, who is establishing a media and marketing services agency and will continue as an independent sales representative for Rodale’s cycling titles.

Tagged Media/Publishing

COLUMBIA, SC (BRAIN)—A U.S. Federal Court judge has approved a nearly $5 million settlement in the case of a distracted driver who allegedly was using a cell phone when she struck and killed two bicyclists three years ago in Lancaster County, South Carolina.

BOULDER, CO (BRAIN)—The new Selling Cycling DVD and Owner's Guide is on its way to bike retailers in seven countries. The 2010 program includes The 71% Solution, a new 15-minute video and online module that shows how to sell to the 164 million U.S. non-enthusiasts who want to ride a bike more often.

LAGUNA NIGUEL, CA (BRAIN)—Early interest in DealerCamp has been strong, according to the event organizer, Lifeboat Events.

Tagged Events

CAMBIAGO, Italy (BRAIN)—Colnago has just completed a full refit of its Web site (click on link).

With a gorgeous new look and feel, it’s the place to catch up on the full details of the Colnago bicycle range, all the news from Colnago HQ in Cambiago, Italy, and its exclusive bicycle technologies.

Tagged Web/Internet

CORTEZ, CO (BRAIN)—Osprey Packs has hired two marketing agencies to spread the word about its packs and the stories behind the 35-plus-year old company—JAM Media Collective and Under Solen Media.

NORTH VANCOUVER, British Columbia (BRAIN)—Looking to bring new life, a heavy dose of experience and enthusiasm to the Ryders Eyewear PR program, Ryders Eyewear has selected OutsidePR as the company’s new agency of record.

LOS ANGELES, CA (BRAIN)—Specific route details for the 2010 Amgen Tour of California professional cycling race have been revealed through a progression of daily video posts highlighting each of the race’s eight stages.

Tagged Events

On February 4 The New England Colavita Racing Team and Wheelworks hosted "Bike Aid For Haiti," an event to raise funds for Haiti following the devastating earthquake that occurred on January 12. One Hundred percent of the proceeds have been sent to Partners In Health and

"Large groups of cyclists may well be more visible than individual cyclists and may take up less space than large groups of vehicles, but countervailing factors such as their lack of predictability and their tendency to try to stay together in a moving column, even if this means going through a red light, neverthele

OAKLAND, CA (BRAIN)—Hydrapak has launched its newly redesigned Web site, (click on link), illustrating a revamped brand image reflecting the accomplishments of its 2010 product range.

Tagged Web/Internet

GREENVILLE, SC (BRAIN)—­­­­Hincapie Sportswear has hired Tarbell Patten as retail sales representatives for the brand in Kentucky, Mississippi and Northern Alabama.

WASHINGTON, D.C. (BRAIN)—Imports dropped by more than 3.61 million units in 2009 as bike sales fell during the recession. Overall, importers brought in 14.84 million units last year, a drop of 20 percent from 2008 and the lowest number of bikes imported in a decade.

Tagged Earnings/Financial Reports

WATSONVILLE, CA (BRAIN)—Fox Racing Shox has made an exclusive arrangement with the Miyaki Company of Japan to use its Kashima Coat for mountain bike suspension components. Kashima Coat will make its consumer debut in Fox Racing Shox’s 2011 model year aftermarket fork line.


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