Industry News

Light & Motion's new homepage.

MARINA, Calif. (BRAIN) — Light maker Light & Motion is refreshing its look across its website and packaging as the company completes it move into a new manufacturing and headquarters building.

EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has signed with Paragon Technologies to distribute the brand in South Africa and Namibia and handle all business in the region.

Tagged Distributor news

BEAVERTON, Ore. (BRAIN) — Rack maker Yakima says Costco Wholesale is not authorized to sell its products, despite two Yakima items appearing at its stores recently. The company said it's committed to selling only through its authorized dealers. 

TORONTO (BRAIN) — The Bicycle Trade Association of Canada has retired its BTAC brand and renamed itself the Canadian Independent Bicycle Retailers' Association, CIBRA.

Tagged Advocacy/Non-profits
This Rock Lobster was raffled to benefit Project Bike Trip.

SCOTTS VALLEY, Calif. (BRAIN) — Easton Cycling raised $45,000 for charity with the raffle of five handmade road bikes equipped with Easton components and wheels. 

DALLAS (BRAIN) — Hans Johnsen Company's new 2014 catalog is now arriving in dealers' stores and is available on the distributor's website.

The new catalog has added hundreds of new products. New suppliers include BKOOL, Burley, Clement, Fyxation, Sigma, Skratch Labs and WD-40 Bike.

Tagged Distributor news

LAGUNA NIGUEL, Calif. (BRAIN) — Lifeboat Events said its sixth annual PressCamp Summer event has reached its participating manufacturer capacity count of 25.

Tagged PressCamp
Sales director calls it "a long-range strategic change."

NEWBURY PARK, Calif. (BRAIN) — Giant USA is targeting new, entry level bike consumers with a new campaign that includes lower retail prices on 30 models of bikes starting March 31.

Hawley also now distributing Osmo products

FAIRFAX, Calif. (BRAIN) — Osmo Nutrition has been named the new official hydration sponsor of next month's Sea Otter Classic in Monterey, Calif. Osmo will be served exclusively at all feed zones on course and be offered onsite to athletes and attendants.

Tagged Sea Otter Classic

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is starting distribution of HED Cycling products this week, the companies announced Tuesday.

Tagged Distributor news

ANCHORAGE, ALASKA (BRAIN) — Fatback Bikes has hired mountain bike racer and industry vet John "Fuzzy" Mylne as brand manager.

"Fuzzy brings years of racing, riding, and industry expertise to the table," said Fatback owner and designer Greg Matyas. Mylne most recently worked for Niner Bikes.

NEWBURY PARK, Calif. (BRAIN) — Liv/giant has hired Amanda Schaper as its global product marketing specialist. Schaper will work with Liv/giant's global marketing and product development teams on product strategies, positioning, messaging and launch plans for Liv/giant bikes and gear.

FORT COLLINS, Colo. (BRAIN) — Big Shot Bikes is expanding its shop and distribution center from 7,000 square feet to just over 12,000.

KENT, Wash. (BRAIN) — Greg Blackwell, who took over as president of Seattle Bicycle Supply last year after the retirement of longtime leader Chuck Hooper, is leaving the Accell North America-owned distributor due to a reorganization, Accell N.A.'s Steve Meineke told employees Monday.

TORONTO (BRAIN) — Start-up Canadian bike brand No. 22 Bicycle Company has hired four former employees of Saratoga Frameworks, which closed last week, and plans to open a production facility in upstate New York.

The Argonaut Di2 Roadbike.

CHARLOTTE, N.C. (BRAIN) — The 10th edition of the North American Handmade Bicycle Show wrapped Sunday with the naming of the Best of Show bike and the location of next year's show: Louisville, Ky. 

NAHBS founder and president Don Walker, a Louisville native, said next year's show will be "huge."

Tagged North American Handmade Bicycle Show
The Fuji Saratoga model.

PHILADELPHIA (BRAIN) — Advanced Sports International says it contacted the operator of Saratoga Frameworks last year to object to its use of the Saratoga trademark.

SAN JUAN CAPISTRANO, Calif. (BRAIN) – Registered attendees at next month's IBD Summit in Monterey, Calif., will receive VIP cards for September's Interbike Expo. The cards will allow access to several benefits, including exclusive access to two new VIP lounges at the Las Vegas show.

Tagged Sea Otter Classic / IBD Summit / Interbike

SARATOGA, N.Y. (BRAIN) — Saratoga Frameworks, a custom and contract frame maker that operated out of the former Serotta factory in upstate New York, has closed.

SEATTLE (BRAIN) — Bob Stapleton, the former owner and manager of the Highroad pro cycling team, has purchased the intellectual property of the Mad Fiber Wheel company in a bankruptcy auction for $31,000, according to court filings.

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