Industry News
GILBERT, AZ (BRAIN) — USA BMX has launched a new after school enrichment program based on a science, technology, engineering and math (STEM) curriculum. The program, which had a soft rollout in April, is now integrated into more than 20 school districts across the United States.
SACRAMENTO, CA (BRAIN) — Advocates are prepping for next month’s California Bike Summit, which will be held in Oakland Nov. 7-10.
AUSTIN, TX (BRAIN) — During October, Breast Cancer Awareness Month, Trigger Point Performance is donating $2 from the sale of each pink-colored GRID foam rollar to Mammograms In Action's nationwide grant program.
PETALUMA, CA (BRAIN) — Cargo bike company Yuba Bicycles has signed a multi-year agreement with Outdoor Gear Canada that makes OGC the exclusive Canadian distributor of Yuba’s cargo bikes and accessories.
KAILUA-KONA, HI (BRAIN) — Recon Instruments, which is introducing a "heads-up display" cycling sunglasses, is sponsoring next weekend's GoPro Ironman World Championships in Hawaii, the company announced Wednesday.
GAINESVILLE, GA (BRAIN) — Legislation proposed by three Republican state lawmakers, dubbed the most draconian ever introduced in the nation to restrict cyclist rights, has been effectively scuttled.
COLORADO SPRINGS, CO (BRAIN) — Advanced Sports International's Karen Bliss is the newest industry representative on USA Cycling's road committee.
MOAB, UT (BRAIN) — The bike industry in this famous riding area is scrambling to adapt to the federal government shutdown, which has closed the nearby national parks and other federal facilities during high season for mountain bike tourism.
AUSTIN, TX (BRAIN) — Tern is offering share bikes for the second annual South by Southwest Eco conference, held in Austin this week. For several years, Tern has offered bike shares at Austin's larger SXSW music and technology gatherings held in March.
GAINESVILLE, GA (BRAIN) — It’s unlikely that a draconian piece of legislation severely limiting the rights of cyclists and imposing an across the board registration fee on all bicycles in Georgia will be signed into law.
MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.
MADISON, WI (BRAIN) — Former Trek Bicycle executive Mary Burke announced her bid for the Wisconsin governor's mansion on Monday with a three-minute video that featured the bike company her father founded in a Waterloo, Wisconsin, barn.
ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group.
MALLABIA, Spain (BRAIN) — Orbea has opened a new North American headquarters in Little Rock, Ark., and has added an Eastern bicycle warehouse in Raleigh, N.C. to accommodate the Spanish bike brand’s increased production for the U.S. market.
SEYMOUR, CT (BRAIN) — Thule and online video channel Epic TV have launched a video competition called, “Go Epic with Thule."
MORGAN HILL, CA (BRAIN) — Kali Protectives co-founder Mike Wilson is exiting his role as marketing director to pursue new business opportunities, and national sales manager Kevin Wren has left the helmet and protective gear brand.
IRVINE, CA (BRAIN) — Felt Bicycles has added SmartEtailing’s Buy Local Now and Supplier Sync features to its U.S. website.
The features allows Felt to send interested consumers directly to participating dealers.
PORT COQUITLAM, British Columbia (BRAIN) — Live to Play Sports has appointed Drew Engelmann as its new Western USA regional sales manager.
NORTH ATTLEBOROUGH, MA (BRAIN) — Todson Inc. has updated its minimum advertised pricing policy for Topeak products for the 2014 season. The new policy pins the minimum advertised price at MSRP. The previous policy allowed retailers to discount Topeak products by 20 percent off MSRP at any time.
PROVIDENCE, RI (BRAIN) — A show focusing on Northeast-based framebuilders is set for Friday and kicks off a weekend of bike events in Providence, Rhode Island, that includes the New England Bike-Walk Summit, the Providence Cyclocross Festival and the first Gran Fondo New England.
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