Industry News
BOULDER, CO (BRAIN)—The ultimate bargain treasure hunt for cycling enthusiasts is headed East. VeloSwap has earned a reputation as one of the largest consumer cycling shows in the country, offering deals for cyclists in Denver for more than two decades.
WASHINGTON, D.C. (BRAIN)—The long-term future of the federal investment in transportation—including bicycling—remains uncertain.
DUARTE, CA (BRAIN)—Dahon is introducing a hologram program to better protect retailers and consumers from counterfeit products. The system's goal is to make it easy to distinguish fake products being sold at retail.
BOULDER, CO (BRAIN)—Skirt Sports has hired Leanne Hand as its vice president of marketing.
CINCINNATI, OH (BRAIN)—Outdoor Industries Women’s Coalition (OIWC) has a rejuvenated mission and vision and is also launching a new advocacy program.
PHILADELPHIA, PA (BRAIN)—Advanced Sports International (ASI) has hired Milay Galvez as its new professional sponsorship manager.
OLNEY, IL (BRAIN)—Hoss Active Sports Group (HASG) has opened for business distributing Challenge tires, Silca pumps, Echowell computers and Hiplok security products in the United States.
A group of current and former military personnel set out on a 1,900-mile bicycle trek on Wednesday in an effort to raise awareness about homeless veterans.
The Vet Hunters, as they call themselves, are traveling from Los Angeles to St. Louis helping homeless veterans get services on the way.
KENT, WA (BRAIN)—Seattle Bike Supply has hired Doug Stuart to oversee its marketing department.
Most recently Stuart managed the North America aftermarket sales and marketing arm of Taiwanese suspension supplier SR Suntour.
Two of BRAIN's biggest issues are coming up, which means Jason Norman is once again looking for some fresh product picks. The drill is simple: a short product description, high res image, retail price and company contact info. No frames or completes.
LOS ANGELES, CA (BRAIN)—Swrve, an urban cycling apparel manufacturer, has traded downtown LA for northeast LA.
BEAVERTON, OR (BRAIN)—Yakima has named Bobbie Parisi as director of global marketing.
OSAKA, Japan (BRAIN)—Sales in Shimano’s bicycle components segment increased 3.3 percent for the first six months of the year as the world economy remained on a modest recovery track, the company said in an earnings report released Wednesday.
PARK CITY, UTAH (BRAIN)—If one thing was clear after the first day of DealerCamp: it’s gained ground with vendors. About 130 companies representing 200 brands set up tents in the parking lot of the Deer Valley Resort Monday night. That’s up from 27 companies and 51 brands last year.
VANCOUVER, British Columbia (BRAIN)—Just nine short weeks after resurrecting Race Face, the company has hired Dave Murray to be its new operations manager—tasked with streamlining both Canadian and off-shore manufacturing.
MUNICH, Germany (BRAIN)—Bike Expo reported a 14 percent increase in industry visitors at this year’s show with more than 6,500 in attendance from 50 countries, according to a post-show press release issued by its organizer, Messe München.
SAN JUAN CAPISTRANO, CA (BRAIN)—Attendees at this year's Outdoor Retailer Summer Market will have plenty of opportunities to spend time on two wheels, thanks to new and returning programs designed to expand the cycling footprint at the annual Salt Lake City expo and Open Air Demo at Jordanelle State Park in Park Cit
SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike is installing Portland Design Works’ Circulus—a 132-foot circumference (40.2m), 45-degree wooden mini-velodrome inside the Sands Expo and Convention Center.
LAYTON, UT (BRAIN)—Descente North America is looking to keep the brand alive in the United States despite Veltec Sports—its former North American distributor—going out of business recently.
LAS VEGAS, NV (BRAIN)—Signaling that both the cyclocross season and Interbike are approaching, registration for CrossVegas opens on August 2. The biggest cyclocross race in America takes place for a fifth year on Wednesday, September 14 following the first day of Interbike.
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