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SRAM’s Zimberoff moves into senior management role

Published July 24, 2014
David Zimberoff

CHICAGO (BRAIN) — SRAM president Stan Day announced the expansion of SRAM’s senior management. David Zimberoff is taking on a dedicated role as vice president of marketing. The addition is expected to provide better visibility and coordination for what is becoming increasingly distinct OEM and aftermarket marketing requirements.

The change will also allow the vice president of product and vice president of marketing to focus on a large but more specialized set of activities, SRAM said in a release.

“The objective is to get tighter fit between our sales, product and marketing activities, and David has been an integral part of SRAM in terms of its growth, its image and its spirit, so it’s a perfect evolution,” said SRAM’s Day.

Zimberoff joined SRAM in March 1995 as its first industrial designer. In those early years he played a dual role of industrial design with increasing emphasis on marketing. In 1999 he took over leadership of marketing communications, most recently as global marketing director. He built the global marketing team at SRAM to include product marketing, sports marketing, sponsorship and events, PR and media relations, graphic design, web and digital, technical communications, and regional marketing in emerging markets.

Mike Mercuri, formerly the vice president of product and marketing, will shift his focus exclusively to product as vice president of product.

“Merc," as he’s known in the industry, is one of the six early founders of SRAM alongside Day. His original focus at SRAM was on global sales management, but a 2005 restructuring allowed him to focus on product and marketing, and John Nedeau stepped up to vice president of sales.

Both Mercuri and Zimberoff will report to SRAM COO Jeff Shupe.

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