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Magura makes changes to handle Bosch business

Published August 8, 2014

OLNEY, Ill. (BRAIN) — Magura USA said it’s restructured its staff as part of its new exclusive partnership with Bosch to be its North American service provider. The company said it’s promoted Jeff Enlow, formerly general manager, to president of Magura USA. Buck Mitchell was promoted to operations manager and Matt Enlow to inside sales manager.

Tony Ballantine remains as national sales manager and Jude Monica is technical sales manager. Monica will head up the Bosch technical training project. Technical sales rep Mike Mantione will focus on dealer clinics for both Bosch and Magura.

Magura expects to hire another technical rep to help with the increased Bosch business by January 2015.

Magura USA began handling dealer service for Bosch starting Aug. 1, providing spare parts, a toll-free hotline, training and orientation for Bosch e-bike systems.

“With the new structure at Magura USA, a strong synergy has been created for both Bosch and Magura to grow, educating and training dealers together,” the company said in a press release. “Magura has been providing dealer clinics and supporting OE business for the last 15 years in the U.S. market and that’s what Bosch needed in a service partner."

Topics associated with this article: Electric bike

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