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Interbike expands 2015 show with addition of new hall

Published March 18, 2015
SAN JUAN CAPISTRANO, Calif. (BRAIN) – Interbike organizers said that the 2015 show will take over one more hall at the Mandalay Bay Convention Center. The show has taken over halls A, B, C and D at the Mandalay's South Convention Center area for the past two years, and will now include the newly constructed hall E. The additional space is rapidly filling up, Interbike said.
The new hall will house an indoor test track, a new Product Innovation Zone, a new food court with seating, on-floor retail education and more.

“Contracts for booth space are coming in at a fast pace from returning and new companies,” said Pat Hus, vice president of Interbike. “We’re thrilled to have some familiar brands return to the show after being absent in years past, like GT Bicycles and Gore Bike Wear (with Hawley LLC), new brands like Fabric Saddles from Cycling Sports Group and more than 75 companies (to date) that have never exhibited at the show.”    
Interbike will add a new on-floor VIP Retailer lounge. Lounge access will be given to retailers who attended the 2015 IBD Summit and also those who are among the 2015 NBDA America’s Best Retailers.
Interbike sales director Andria Klinger has been busy laying out a new floorplan to include the new hall, and said attendees will notice a much improved navigation experience. “The added space allows us to have more consistent, uninterrupted aisles, which will naturally enhance show floor exploration and flow,” she said. “In addition to creating a new Product Innovation Zone, we are also expanding the popular Urban Yard and relocating it closer to the new hall to accommodate heavy demand.”
The space will also accommodate a new section for companies that previously exhibited at the Health+Fitness Business Expo, which is no longer a stand-alone event.

Hus said that there will also be increased space for additional show floor networking and meeting space.
Organizers said that exhibitors who have not yet submitted their contracts for booth space should contact their Interbike sales executive immediately. “Space is filling up faster that we’ve seen in the past and there will likely come a point soon when we’ll be filled to capacity and will have to start a waiting list,” Klinger said. 
Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., Sept. 14-15, followed by the Interbike Expo September 16-18.

Topics associated with this article: Tradeshows and conferences, Interbike

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