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Bravo Sports acquires Pro-Tec

Published December 15, 2015

SANTA FE SPRINGS, Calif. (BRAIN) — Bravo Sports Corp. has acquired protective gear company Pro-Tec from Dye Precision, Inc., adding it to its portfolio of action sports brands, which include SixSixOne and ONE Industries. The purchase price was undisclosed. 

Pro-Tec’s day-to-day operations will move to Bravo Sports’ South Orange County campus from its headquarters in San Diego.

Bravo Sports said it will continue Pro-Tec’s legacy by supporting and protecting riders around the world. Pro-Tec makes helmets, pads, guards and other products for skate, bike, water and snow. The company was founded in 1973.

“When you think of action sports protection, you think of Pro-Tec,” said Leonardo Pais, CEO of Bravo Sports. “With the technology and industry recognition of Pro-Tec’s safety products, adding this iconic brand to our roster of exceptional brands and products is truly exciting for us at Bravo Sports.”

Bravo Sports is owned by Transom Capital, a Los Angeles-based private equity firm. Aside from sports brands, Transom’s investments include music merchandising and licensing, IT, vitamin products, self-help and coaching, pro audio products and software.  

“Since we acquired Bravo Sports in June of 2015, we have been excited to grow the company and move it into the future with a diverse product offering, while still speaking to the customers,” said Russ Roenick, managing director of Transom Capital. “With Pro-Tec as the first major acquisition since we’ve been at the helm of Bravo Sports, we can offer our customers protection from a name that’s trusted all over the world.”

Dye Precision, Inc. previously owned Pro-Tec. And according to Dye Precision’s president and CEO Dave DeHaan, the company improved its global distribution, product technology and branding during the three years of its ownership.

“Pro-Tec is in good hands with Bravo Sports, who will continue offering industry-leading sports protection for athletes internationally,” said DeHaan. “As the original action sports protective gear brand, we’re proud that Bravo Sports will take Pro-Tec into the future and still honor its heritage.”

Topics associated with this article: Mergers & Acquisitions

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