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Trek’s John Burke authors second book

Published June 15, 2016

MADISON, Wis. (BRAIN) — John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.


Burke draws on more than three decades of business experience to offer a “no-nonsense approach to tackle the complex problems facing America,” according to a release. Burke began working at Trek Bicycle, a company his father started, in 1984. He became company president in 1997.

In the book, Burke addresses the nation's growing $19 trillion debt; simplifying an approximately 74,000-page tax code; dealing with the increase in global temperatures; and significantly reducing the risk of a nuclear war. He also offers solutions to reduce inequality, overhaul Congress and fix Social Security, among other topics.

“At my son's graduation from Marquette University, commencement speaker David McCullough challenged the graduates to do something for their country,” Burke said. “I took those words to heart and felt a need to look at problems facing our country and search for real, achievable solutions. Too often in politics, we look for complex answers when simple, bold solutions are what we really need.”

Burke has served as chairman of President George W. Bush's President's Council on Physical Fitness & Sports, and is a founding member of the Bikes Belong Coalition, now known as PeopleForBikes. Burke is an avid cyclist who has finished Ironman Wisconsin twice and completed the Boston and New York City marathons. He graduated from Boston University. He and his wife, Tania, live in Madison, Wisconsin.

For more on the book, go to, follow 12 Simple Solutions to Save America on Facebook or email John at


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