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Bravo Sports acquires Nutcase helmets

Published October 20, 2016

SANTA FE SPRINGS, Calif. (BRAIN) — Bravo Sports Corp. has acquired Nutcase, the Portland, Oregon-based urban helmet brand known for its colorful designs. 

Bravo Sports owns a stable of brands including Pro-Tec, One Industries, SixSixOne, among others, as well as licenses for Marvel, Nickelodeon, Disney/Pixar, Sanrio and Dreamworks, and is owned by private equity firm Transom Capital Group. 

“Protection is one of our key areas of growth,” said Leonardo Pais, CEO of Bravo Sports. “We have been focused on expanding Bravo Sports’ specialty division, and are proud to be able to offer Nutcase as a bicycle helmet for riders of all ages worldwide.”

Nutcase was founded in 2006 by Michael Morrow, a former Nike creative director, with the goal of making helmets that offer a creative and stylish way for riders to express their individuality.

“Now is the perfect time for the next growth phase of the Nutcase brand,” said Morrow, Nutcase founder and president. “This merger will allow our product design, brand marketing, and sales organizations around the world to continue to innovate in the bicycle helmet market, with an emphasis on integrating creativity and technology to meet the safety needs and lifestyle aspirations of riders worldwide.”

“Bravo Sports is the undisputed leader of the skate market,” said Russ Roenick, co-founder and managing director of Transom Capital. “The brand recognition and excellent distribution of Nutcase will be a great asset in expanding our sports lifestyle division.”

Nutcase will continue to be based in Portland, Oregon. 

Topics associated with this article: Mergers & Acquisitions

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