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Haibike becomes first e-bike sponsor of Sea Otter Classic

Published October 21, 2016
SIMI VALLEY, Calif. (BRAIN)  Haibike has signed a multi-year sponsorship agreement to be the first official e-bike sponsor of the Sea Otter Classic. Haibike will also return in 2017 and 2018 as the official sponsor of the Haibike eMTB Race ePowered by Bosch.
"Last year's inaugural eMTB race was a phenomenal success with over 120 participants and every one of our Haibike demos in use," said Ken Miner, Haibike's U.S. director of sales. "E-bikes continue to be the fastest growing segment of the cycling industry and Sea Otter is the ideal venue for us to show off our latest and greatest products."
Haibike is planning for a significantly larger expo space to accommodate more demo and race bikes and an expanded eMTB race. The German brand expects to see double the amount of racers competing on a new and improved course.
Haibike's increased sponsorship over the next two years is indicative of the brand's commitment to grow in the U.S. and establish itself as a worldwide e-bike brand.
"We are thrilled to have Haibike come aboard as our official e-bike sponsor for 2017 and 2018," said Frank Yohannan, president and CEO of the Sea Otter Classic. "Having such a big player in the e-bike industry join us to support our celebration of cycling will be instrumental in bringing this segment of the cycling industry to our audience."
Topics associated with this article: Electric bike, Consumer Expos and Rides, Sea Otter Classic

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