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Interbike says key brands commit to Reno-Tahoe show

Published June 6, 2018
Show hires retail relations specialist to assist dealers.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Wednesday that additional key brands have committed to Interbike Marketweek including Haibike, Jamis Bicycles, Look Cycle USA, Eddy Merckx and Yuba Bicycles, which will be exhibiting at one or more of the week’s events in Reno-Tahoe. These are in addition to 100%, 3T, Maxxis Tires, Primal Wear, Pioneer Electronics, Shimano USA, Speedplay, and Stages Cycling, among others.

Additionally, to help develop the relationship between independent bicycle dealers and all Interbike events, show organizers recently hired Kim Moore as retail relations specialist. Moore is tasked with helping retailers with registration, travel and accommodations inquiries. She has been in retail relations with the Outdoor Retailer Show for the past few years.

“Brands that invest in events like Interbike believe in the IBD, and are there to help them succeed with their products and services,” said Justin Gottlieb, Interbike’s interim show director. “Retailers that are seeking to differentiate their stores with unique, nimble brands shouldn’t hesitate to register for Interbike this fall. Those brands will be there and are eager and excited to present their lineups to our attendees.”

Gottlieb noted that retailer registration so far is up about 30 percent over this time last year.

Gottlieb and Interbike sales director Andria Klinger just returned from a trip to the East Coast where they met with retailers and brands, and received favorable support for the show.

“Interbike to me is about networking, and the in-person dialogue with brands,” said Nelson Gutierrez, co-owner of Strictly Bicycles in Ft. Lee, New Jersey. “The value I see in bumping into other retailers in the hall, chatting about what’s working and what’s not is priceless. Combine this with the seminars and interesting new products from large and small brands alike, and Interbike is an important date on my calendar.”

“Our brand is making a big push in North America this year,” said Mike Gann, VP of sales and marketing for Look Cycle USA. “Our focus is on connecting with IBDs to give them a globally recognized brand with high-quality product and outstanding customer service. We look forward to exhibiting during Interbike Marketweek and to having meaningful conversations with current and future retail partners.”

Attendee registration is open at  

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Topics associated with this article: Tradeshows and conferences, Interbike

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