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Eurobike reports dip in overall attendance this year

Published July 10, 2018

FRIEDRICHSHAFEN, Germany (BRAIN) — A total of 1,400 exhibitors and 37,379 industry visitors from 96 countries came to Eurobike this year. Overall industry attendance was down from 42,590 last year, or about 12 percent. Eurobike's show management said the exhibition space was sold out this year.


Organizers said the show welcomed 100 new companies to the Messe, which was only open to the trade.

“No matter whether they had a sports or urban orientation, everyone who conducts business in the bicycle industry comes to Eurobike — either as an exhibitor or as an trade visitor,” said Eurobike head Stefan Reisinger. “Although our premiere of Retail First, with strict admission management, led to a slight drop in the number of visitors, it also meant that the quality of visitors was pushed up to the highest level ever. Thus, the pure exchange between industry professionals at the stands was strengthened, even as the length of the show was reduced to three days. This confirmed the success of the Retail First measure, and as such we will retain it in the future.”

Next year, Eurobike will take place from Wednesday, July 31, to Saturday, Aug. 3. The first three days will be trade-only and the fourth day will be open to consumers.

"The date in early August 2019 is currently the time frame in which the largest number of dates preferred by the industry overlap, and the vote for a concept for the show that includes an appeal to consumers is very clear. We are pleased with the approval of the date that we have heard,” Reisinger said. 

Topics associated with this article: Tradeshows and conferences, Eurobike

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