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Cervélo to assemble bikes in Northern California

Published July 16, 2018
Assembly lead Zach Wilson ushers a Cervélo R3 through a pilot production run at Santa Cruz Bicycles' US headquarters and assembly operation. The company is on-shoring Cervélo assembly to the same facility in Santa Cruz, Calif. where Santa Cruz Bicycles assembles its bikes. Both brands are part of Dutch conglomerate Pon Holding's bicycle division. PHOTO: Santa Cruz Bicycles
Assembly to take place in same facility as Santa Cruz bicycles.

TORONTO (BRAIN) — Cervélo is bringing assembly of bikes sold in Canada, the U.S. and the Americas to North America. Cervélo said that starting this month, its bikes will be assembled in Santa Cruz, California, at the same facility where Santa Cruz Bicycles assembles its bikes.

“We’re really excited to bring more of our operations closer to our customers in the USA and Canada,” said Robert de Jonge, managing director of Cervélo. “Our design, engineering and product testing has always happened here in North America. Now the final product comes together here too we have even greater control over delivering a premium product to our retailers.”

Assembly will be housed within the iconic Wrigley Building, which also houses marketing, sales and customer service operations for the other Pon-owned brands, including Santa Cruz, Juliana and Gazelle in North America. 

The first 2019 models from the new facility will begin shipping to retailers in August. 

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