Omnichannel

Posted March 15, 2019

MORGAN HILL, Calif. (BRAIN) — Specialized is the latest major bike brand to launch a click-and-collect program, which will allow consumers to order bikes and other products from the company's website and have the order fulfilled at a local Specialized dealer. 

Posted February 4, 2019

We in the bike business have been hearing for about 20 years now that consumer-direct internet sales are going to eat everybody’s lunch. Any day now. No, really. It’s totally about to happen. And with respect to equipment sales, it definitely has. Just ask any retailer. But on the bike side of things, it’s a much different story. So let’s talk about how — and why — that works.

Posted March 28, 2018
ANA was the largest investor in the mobile service franchiser; now it is full owner.

KENT, Wash. (BRAIN) — Accell North America has acquired Beeline Bikes, the mobile service franchiser. ANA has been an investor in the company for several years.

Posted March 9, 2018
Company says it has signed up more than 30 new dealers since launching a new omnichannel program.

KENT, Wash. (BRAIN) — For more than a few years Accell North America has been the problem child for its parent, Dutch-based Accell Group. That status would appear to continue judging from the annual report that Accell released early Friday.

Posted January 26, 2018

NORTHVALE, N.J. (BRAIN) — Jamis and Nirve Bicycles have signed on to SmartEtailing's Supplier Sync program. Authorized retailers can now connect their in-store inventory with currently available inventory from Jamis and Nirve warehouse locations.

Posted December 12, 2017
Company says it wants to remove barriers to purchase but keep retailers involved in the customer experience.

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles rolled out its Customer-Connect online sales program to dealers on Monday.

Posted September 24, 2017

LAS VEGAS (BRAIN) — Beeline Bikes continues to grow its Retail Partner Program, expanding into Virginia by signing two-store dealer The Bike Lane and reaching a deal with prominent Midwest retailer Wheel & Sprocket to roll out mobile bike shops in the Chicago market.

Posted May 10, 2017

VISTA, Calif. (BRAIN) — Haro Bicycle Corp. is now selling its Masi-branded bikes online through its Masibikes.com site, with delivery via the nearest local Masi dealer if available.

Posted May 3, 2017

PORTO, Portugal (BRAIN) — The inaugural World Cycling Forum, set for June 7 and 8 in Porto, Portugal, will focus on “consumer centricity and increasing speed to market,” organizers stated.

Posted April 19, 2017

MONTEREY, Calif. (BRAIN)—The message to retailers is simple: Embrace changes in the marketplace, especially consumer fixation with e-commerce, or your business could be in jeopardy.

Posted April 18, 2017

CARLSBAD, Calif. (BRAIN) — Canyon USA has joined industry organizations PeopleForBikes, the International Mountain Bicycling Association and the Bicycle Product Suppliers Association, the company announced Tuesday.

Posted March 16, 2017

SAN DIEGO, Calif. (BRAIN) — Elliptical bicycle maker Elliptigo is partnering with the mobile repair franchise Velofix to provide service.

Posted March 15, 2017

SAN CARLOS, Calif. (BRAIN) — Beeline has changed its order fulfillment strategy with Amazon to offer free assembly and setup in eligible locations for bikes purchased for $500 or more at the e-commerce giant.

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