Posted March 9, 2016
Consumers can pick up at qualified dealers, who are now allowed to sell bikes over $1,000 on their own websites.

KENT, Wash. (BRAIN) — Raleigh USA told its dealers Tuesday that it would begin selling bicycles online to consumers who would then pick them up at a participating Raleigh dealer. Raleigh dealers will also be able to sell bikes valued at more than $1,000 at retail on their own websites.

Posted February 11, 2016

NEWBURY PARK, Calif. (BRAIN) — Giant USA’s general manager John Thompson told Giant dealers Thursday that it will sell bicycles directly to consumers who will collect their purchases at a Giant store.

Posted December 30, 2015
Trek actually began online bikes sales in December.
LONGMONT, Colo. (BRAIN) — Trek Bicycle's announcement in August that it would soon begin online sales of bikes was the biggest story in the bike industry in 2015, generating more pageviews than any other article on
Posted December 11, 2015

CAMARILLO, Calif. (BRAIN) — Specialized Bicycle Components has joined SmartEtailing’s Supplier Sync program. Specialized retailers can now blend their in-store inventory with real-time availability of Specialized products on their websites.

Posted November 11, 2015

MADISON, Wis. (BRAIN) — Trek Bicycle will turn-on its new website — with its much-discussed online bike sales feature — "very, very soon" a company spokesman told BRAIN on Wednesday.

Posted September 17, 2015
The Whyte Saxon Cross Team sells for $2,100.

LAS VEGAS (BRAIN) — Jason Faircloth, a former vice president at Marin Bikes, is launching a new company selling Whyte brand bikes consumer direct in the U.S. Whyte is a U.K.-based brand that's been around since 1999.

Posted September 1, 2015

RENO, Nev. (BRAIN) — SwiftCarbon bikes are now being sold consumer direct in the U.S. via the company's website,

The company was founded by a South African, former pro cyclist Mark Blewett, and based in China.

Posted August 25, 2015

LAGUNA HILLS, Calif. (BRAIN) — Trek’s decision to begin online bike sales is covered in depth in the latest issue of Bicycle Retailer & Industry News.

The new issue, dated Sept. 1, is arriving in mailboxes now and is being distributed at this week’s Eurobike show in Germany.

Posted August 6, 2015
UPDATED: Dorel exec responds to question about online sales

NEWBURY PARK, Calif. (BRAIN) — Days after Trek Bicycle announced a plan to sell bikes online, Giant USA told dealers that it is studying a similar "Click and Collect" program in the U.S., but said it has not made a decision about going forward with the plan.

Posted August 6, 2015

MADISON, Wis. (BRAIN) — In a first for a major U.S. bike brand, Trek Bicycle will begin sales of complete bikes to consumers via its website in late September. Bikes will be shipped to the brand's retailers — not direct to consumers — for assembly, and retailers will receive a service commission on each sale.

Posted July 29, 2015

KOBLENZ, Germany (BRAIN) — Canyon Bicycles is opening an office in Melbourne and will soon begin consumer-direct sales in Australia and New Zealand. The company said it would assemble bikes at its German headquarters and ship directly from there to consumers Down Under.

Posted May 1, 2015

LAGUNA HILLS, Calif. (BRAIN) — You didn't have to walk far at the Sea Otter Classic expo earlier this month to find a European bike brand selling consumer direct in the U.S.

Posted April 29, 2015
Consumer-direct brand signing up IBDs to assemble, service and repair bikes.

RENO, Nev. (BRAIN) — YT Industries is looking for shops to assemble, repair and provide regular maintenance for its line of mountain bikes in the U.S.


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