Omnichannel

Posted April 27, 2015

SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls Bikes has officially opened up its U.S. consumer direct business. The company announced last month that it was coming into the U.S. market with a consumer-direct program.

Posted April 9, 2015

MURRIETA, Calif. (BRAIN) — Turner Bicycles has begun selling factory-direct to consumers in areas of North America where there is no authorized Turner dealer, the company said Thursday.

Posted January 30, 2015
YT Industries' Capra CF Comp 2 enduro model

FORCHHEIM, Germany (BRAIN) — German consumer-direct mountain bike brand YT Industries has expanded sales to the U.S., Canada, New Zealand and Australia.

Posted October 6, 2014

CARLSBAD, Calif. (BRAIN) — Andorran bike brand Commencal is setting up a U.S. office, showroom and warehouse in Carlsbad, California. Jerome Lacote will head up the business as the North American operations manager.

Posted December 7, 2012
Cascade Fluidpro Power trainer

WOODINVILLE, WA (BRAIN) — A brand new stationary bike trainer brand being launched by a long-time LeMond Fitness executive is focusing on consumer direct sales in its first season.

Posted July 12, 2012

CHICAGO (BRAIN) — W.L. Gore is selling its bike and running clothing direct to consumers through its redesigned website, the company announced this week.

Posted June 29, 2012

ALLEN, TX—Mavic has no plans to sell its products consumer-direct, despite its parent company’s recent agreement with an e-commerce company.

Posted January 3, 2012

LOUISVILLE, CO (BRAIN)—Wheels Manufacturing's new website is now configured for both consumer-direct and IBD sales.

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