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BRAIN Dealer Tour arrives in LA

Published November 9, 2015

LOS ANGELES (BRAIN) — Bicycle Retailer’s final dealer tour of 2015 rolls out Tuesday morning in Los Angeles as editors, sponsors and guests set out on bikes to visit shops in several neighborhoods and cities along the sprawling Southern California region.

The tour will visit 11 retailers over three days. On the first day, riders will visit shops along the coast in Santa Monica, then the tour moves inland with visits to retailers in Los Angeles, Pasadena, Thousand Oaks, Agoura Hills, Woodland Hills and Calabasas.

Because of the expansive area the dealer tour is covering, the group will be departing from Marina Del Rey for the first two days of visits, then moving to Westlake Village as the starting point for the final day.

The Dealer Tour will cover the gamut of bicycle retail, from Los Angeles mainstays like Helen’s Cycles, to newer retail stores like Bike Attack’s electric-only shop, which opened last February, and multi-store operations such as Incycle Bicycles.

“The Dealer Tour gives us the ability to have intimate contact with shops and learn about their businesses to understand how to make better products for them. It’s great exposure for our brand and an introduction to West Coast shops as well, which we don’t get to visit as often as we would like because we’re an East Coast company,” said Roy Hough, general manager of Hutchinson Tire North America, one of the tour’s sponsors.

Bicycle Retailer visited Atlanta, Georgia, in March, and Vancouver, British Columbia, in June, as part of its Dealer Tour program this year.

This week, 25 dealer tour participants will get a firsthand look at Los Angeles County’s bike infrastructure and competitive retail landscape.

Follow along and message participants on Twitter via the #braindealertour hashtag. Watch for web updates during the week and a full report in the December 1 issue of the magazine. You can also follow along on Facebook and Instagram.

The BRAIN Los Angeles Dealer Tour is sponsored by Cannondale, Sugoi, Finish Line, Hutchinson, Mavic, Interbike and PeopleForBikes.


Topics associated with this article: BRAIN Dealer Tour

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