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Retail trainer Dan Mann authors new book

Published February 23, 2017

ASHEVILLE, N.C. (BRAIN) — The Mann Group’s Dan Mann, a longtime retail trainer and consultant in the outdoor and bike industries, has unveiled a new book, ORBiT, The Art and Science of Influence.


Mann takes from his experience in leadership and leadership training to provide tips on how to influence adult behavior. ORBiT is short for Optimized Reality Behavior Training.

Mann has been teaching ORBiT through his courses at Mann University held in Asheville, North Carolina, as well as on the road at Interbike, the IBD Summit and Outdoor Retailer trade shows.  

In the book Mann details the six steps of the program in concise, easily digestible chapters for supervisors and leaders to implement. The book is designed to increase influence by setting expectations, increasing the urgency for change, teaching techniques and skills and increasing the proficiency of the leader.

“We all know people in our society that have an extraordinary ability to influence others, but very few have the ability to explain the ‘art’ of influencing adults the way Dan has so eloquently done in this book,” said Todd Ouellette, president and CEO of Long-Lewis Automotive Group, a top 10 Ford dealer. “Whether you are trying to influence a corporate team of 500 or just an individual that you care deeply about, Dan’s book lays out an excellent roadmap filled with practical application on how to become a successful influencer.”

Retailers or suppliers interested in ORBiT can find the book at or on Amazon. 

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