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Utah retailer revamps three Salt Lake City area stores with Giant

Published June 20, 2017
The number of bikes on the sales floors has been reduced, opening up space to improve customer flow. Kevin McIlwaine photo.

RIVERTON, Utah (BRAIN) — Taylor’s Bike Shop, a group of stores in the Salt Lake City, Utah, region with locations in Riverton, Taylorsville and Provo, have remodeled and become Giant Retail Partner stores.

The retailer worked with the Giant retail services team to improve the shopping experience and the stores have also been rebranded and will now be known as Giant Riverton, Giant Taylorsville and Giant Provo.

“This business represents a family legacy in the Salt Lake City cycling community,” said Giant retail services executive Philip Croley. “We wanted to celebrate and preserve this history while providing their customers with an updated and new feel to the shopping experience.”

All three stores underwent renovations to provide a more open feel on their showroom floors. Old fixtures were removed from the sales floors and new displays were added and the product categories reorganized. Updated fixtures and displays were installed to present Giant, Liv and Momentum bikes and gear. New paint, imagery and graphics were also added, and new dressing rooms were built for each store. The total number of bikes on the floor has been reduced to improve the flow and open feeling for customers.

“The stores look fantastic,” said Brandon Knight, manager of the Giant Riverton store. “It’s much easier to browse through items and find things now. We’re happy that customers will now have the ability to shop the space on their own if we’re helping others. I’m excited to see what it does for sales.”

Taylor’s Bike Shops has been a Giant retailer for more than 30 years. Founded by Ronald and LaRae Taylor in 1982, the stores have always emphasized quality customer service. They offer next-day repair service on all bicycles, a 30-day work guarantee, and provide a large selection of parts and accessories.

Knight said building on the store’s partnership with Giant was a natural next step.

“We wanted to expand our longstanding relationship with Giant,” he said. “And continue to partner with a brand that is so committed to the independent bike dealer.”


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