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Former owner purchases Southwest Colorado bike shop

Published February 26, 2018
David Howard repurchased the store he sold to Cliff Pinto in 2004.

DURANGO, Colo. (BRAIN) — Longtime retailer David Howard is back in the bike business again following a 12-year hiatus.

In 1989, Howard visited Durango on vacation, rented a mountain bike and didn’t return to Texas. He opened a bike rental company, in nearby Pagosa Springs, and in 1992, he relocated to Durango where his business morphed into a full-service shop.

Howard operated Pedal the Peaks until 2004 when he sold the shop to employee Cliff Pinto and moved back to Texas where he worked in the auto industry. Last summer, Pinto approached Howard and his wife about buying Pedal the Peaks. The deal closed in late October.

“It was a good offer we couldn’t pass up. We weren’t pursuing it, but we had always wanted to return here. We own property here and have always come back to visit,” Howard said. “Cliff had moved to Silverton where he opened a second location. He owns that store and we own this one in Durango.”

The Howards returned to Southwest Colorado with their two daughters in January and are in the process of remodeling the 1,000-square-foot store. Housed in an old garage, the shop is getting new flooring, fresh paint, a revamped bathroom and new wall treatments. Howard said the remodel should be finished by early March.

Pedal the Peaks carries Ibis, Transition and other brands, and also offers rentals. The service-oriented shop focuses mostly on mountain bikes and has five employees, who were retained when Howard bought the shop.

Howard said that in the time he was away from Durango, the town has become more cycling oriented.

“The community has become so cycling friendly. The city just sponsored a ride-to-work day and we did 55 mini tuneups at the event. It was our first time doing it, and it was great,” he said. “Our trail advocacy group, Trails 2000, and their sponsors also continue to build trails here. It’s really nice to be back in the industry and back in Durango.”


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