You are here

Spokes Etc. to take over Freshbikes’ Arlington store

Published February 26, 2018

ARLINGTON, Va. (BRAIN) — Jim Strang, president of Spokes Etc., hopes to re-open the recently shuttered Arlington location of Freshbikes by end of March. The store will expand the Northern Virginia chain to six locations. Strang said Spokes Etc. will take over the lease. The store is fully built out so move in should be easy.

“We realized that Scott [McAhren] had a great business out of there,” Strang said. “That store had been there for 11 years and in an urban location where it did a great job catering to high-end road customers. Scott opened two additional stores in Fairfax and Bethesda and I think those stores didn’t do what he thought they would do. I think that’s what got him into trouble.

“Scott’s been very cooperative over the last two to three months we’ve communicated with him. He had a special thing going on there. I’ve never seen someone go from zero to 60 that quick, within three to four years it was a premier road store in the U.S. He did a phenomenal job. But I know it’s been tough for him. We’re excited about getting in there,” he added.

Strang said the store will stock his main brands, which are Specialized and Trek, and he plans to pick up one or two boutique bike brands to complement them.

“We’re going to try to keep Scott’s model, more oriented at the high-end market, which was successful,” he said. “I think the market is definitely still there. We’re going to be a full-service bike shop.”

Strang has rehired one former employee and is talking to a few others about coming onboard. The new store will be rebranded as Spokes Etc.

Spokes Etc. took over some repair and warranty bikes from Freshbikes when it shuttered. The retailer plans to reach out to Freshbikes’ customers about the change in ownership, and aims to keep serving the dense and affluent road clientele of that area of Arlington. 

Join the Conversation