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CleverTraining, Olympia Sports assets to be auctioned

Published December 18, 2022

WILMINGTON, Del. (BRAIN) — A bankruptcy court is auctioning the remaining assets of CleverTraining, an e-commerce site that once offered cycling, triathlon and other endurance sports gear. Also being auctioned are the assets of Olympia Sports, the former Northeast sporting goods retailer. 

Olympia, which once had 230 stores, filed for bankruptcy on Sept. 11, listing debts of $28.7 million. It planned to close its remaining 35 stores in the fall. 

Florida-based CleverTraining was founded in 2002. In 2018 it was acquired by Jackrabbit, a running retailer backed by the private equity firm CriticalPoint Capital. Jackrabbit acquired Olympia in 2019; all of CriticalPoint Capital’s sports businesses were consolidated as Running Speciality Group. 

Running Specialty Group sold Jackrabbit to Fleet Feet in 2021 for nearly $50 million, and later sold, as well. But it retained Olympia, CleverTraining, SurfOutfitter and several other e-commerce businesses whose assets are being auctioned. 

According to Hilco Streambank, a liquidation specialist that is marketing the auction, the CleverTraining, Olympia and other assets will be auctioned as a group or separately. The assets include domain names, customer data, trademarks, and more.

Hilco Streambank said CleverTraining’s peak annual sales were $11.8 million; it’s not clear when the site shut down. 

The bid deadline is Feb. 7 and the auction is Feb. 9. 

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