Stores are adjusting to the virus while looking for ways to tastefully promote bike riding as a safe, stress-relieving activity. Read More »

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Photo by Yoav Aziz on Unsplash

NEW YORK (BRAIN) — Bike use in New York City is on the upswing due to the COVID-19 outbreak, and retailers are seeing the positive effects. However, they are bracing for a possible shelter-in-place order that could curtail retail shopping or even mandate store closures.

VANCOUVER, British Columbia (BRAIN) — A bike store manager was injured a year ago in Chino, California, trying to stop two men stealing a bike, and it’s the type of story that makes Vancouver detective Rob Brunt wince.

Photo by Andrey Grinkevich on Unsplash

MOAB, Utah (BRAIN) — For many mountain bikers and Spring Breakers from around the country, a March trip to Utah is an annual tradition. But this year the town would rather tourists stay home. Starting Tuesday evening it could be very difficult to find a place to sleep, eat or rent a bike there.

BOULDER, Colo. (BRAIN) — With travel restrictions increasing and social distancing the norm, it's no surprise cycling training camps and two-wheeled travel excursions are being called off because of the COVID-19 pandemic.

Retailers who are on shaky ground will have a very hard time weathering the storm.

Philadelphia includes bike shops on its list of essential businesses.

SAN FRANCISCO (BRAIN) — Despite an order from Bay Area health officials that all "non-essential" businesses close Tuesday, at least a few bike shops remain open, arguing that they are performing an essential service during the region's shelter in place order.

PITTSBURGH (BRAIN) — Dick's Sporting Goods said it will close 10 stores in response to the COVID-19 pandemic and shorten its hours of operation.

Part of package of stories about smash and grab break-ins.
Bike Index and 529 Garage give retailers a way to pre-register their bikes at once.

PORTLAND, Ore. (BRAIN) — The way J Allard sees it, 529 Garage is a combination of crimewatch, crime stoppers and motor vehicle registration. And it, along with Bike Index, might be the best way for retailers to protect their bikes.

UPDATES with Bay Area Shelter in Place announcement.
University Bikes' Michael Pope prepares to wipe down a service bike on Sunday. BRAIN Photo.

BOULDER, Colo. (BRAIN) — With increased concern over COVID-19 and news of national retail chains closures, bike retailers are reassessing their response.

Tough Love in the time of coronavirus: when everything's on sale all the time, your MSRP isn't a price. It's a joke.

Dear BRAIN reader,

With the cancelation of trade and cycling events across the globe due to the COVID-19 pandemic we wanted to provide an update to the BRAIN community about our plans for the coming weeks and months as it relates to our collective safety and our ongoing coverage.

President and CEO Eric Artz said the outdoor retailer will reopen March 27.
Signs on the door of the REI in Boulder, Colorado, Monday morning.

KENT, Wash. (BRAIN) — REI Co-op announced Sunday night it will close its 162 retail stores nationwide beginning Monday because of the COVID-19 pandemic. Coop president and CEO Eric Artz announced the closures in an email.

The outdoor retailer will reopen March 27, he said.

UPDATED with billboard images.
One of two Lamar Outdoor billboards James Moore will have to promote cycling.

HATTIESBURG, Miss. (BRAIN) — Much like the spread of COVID-19, psychological effects of social distancing only figure to get worse before they get better, according to James Moore.

BRAIN's Weekly Survey

Retailers, how are you responding to COVID-19?

New Product

BEND, Ore. (BRAIN) — Spurcycle, which launched its U.S.-made Spurcycle bell following a 2013 Kickstarter campaign, has launched its new Compact Bell as a follow up.