For four days, 20-30 of the world’s best editors from both inside and outside the cycling industry will gather with cutting-edge bicycle industry manufacturers in epic Deer Valley, Utah. Along with amazing accommodations, this area provides outstanding road, downhill and cross-country riding just a few steps from the resort accommodations. Comprehensive product testing of 2012 cycling gear could not be any easier or better.
The 2011 event will feature improved technical education sessions and product displays held in manufacturers’ private luxury apartments at the stunning Black Bear Lodge. The event schedule also includes product demo sessions and an outdoor display area adjacent to the chairlifts and roads, allowing for extensive product testing to promote the latest gear.
As in 2010, PressCamp 2011 will provide ample networking opportunities. The resort setting, just 10 minutes from Park City, is intimate, relaxing and conducive to producing or rekindling relationships with important members of the cycling and non-endemic press.
PressCamp will make it possible for manufacturers to go to market efficiently and have the best opportunity to receive the editorial support that key brands deserve. The proven formula of PressCamp affords smaller companies big-company exposure at a very reasonable price. It greatly reduces product launch out-of-office time and introduces many manufacturers to new media outlets.