LAS VEGAS (BRAIN) — In order to meet demand for the growing gravel category, engineers at Hutchinson Tires' factory in Montargis, France, spent more than two years developing the company's new Overide gravel tire, which it showed at OutDoor Demo.
TORONTO (BRAIN) — Cervélo has unveiled its S3 Disc, which the company says is stiffer and more aerodynamic than its rim-brake counterpart.
BOULDER, Colo. (BRAIN) — "Greg LeMond: Yellow Jersey Racer" documents LeMond's legendary career year by year. With fresh interviews from LeMond and others, along with rarely seen photos, the book documents the highs and lows of his career from junior to multi-time Tour winner.
CHICO, Calif. (BRAIN) — Paul Component Engineering will be offering many of its parts with purple anodizing in limted editions over the next six months.
GREENVILLE, S.C. (BRAIN) — Boyd Cycling is now offering White Industries hubs as an upgrade option on all its wheelsets.
TAMPA, Fla. (BRAIN) — Atomik Carbon has released disc brake versions of some models in its line of road wheels.
MILL VALLEY, Calif. (BRAIN) — WTB will sell juust 200 of its new Semper Fi saddles, and will donate $15 to the Semper Fi Fund for each one sold.
LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers is now offering its dropper post remote lever separately, for use with its own Dropline dropper post or with compatible cable-actuated posts from other brands.
BOULDER, Colo. (BRAIN) — RockyMounts has launched a new platform-style rear rack that swings away to allow access to the rear of the vehicle. The rack, called the MonoRail Swing, has a "sibling" product, the MonoRail, that does not have the swing-away feature.
INDIANAPOLIS (BRAIN) — Silca is offering an aerodynamic wheel magnet for use with bike comuters. Besides reducing wind drag compared to standard magnets, the product can be weighted with four small tungsten slugs to offset the weight of the valve stem.
FRIEDRICHSHAFEN, Germany (BRAIN) — The latest addition to Moots' adventure/cross bike line is the Baxter 29-inch bike.
The Baxter was designed for either drop or flat bars and is compatible with a rigid or 100mm-travel suspension fork.
BOULDER, Colo. (BRAIN) — The SKULPT is a device that measures an athlete's 24 individual muscle groups and provides readings of their quality and performance potential with actionable data.
CHICAGO (BRAIN) — The maker of Fix It Sticks, a lightweight tool launched on Kickstarter in 2013 by a former bike shop mechanic, is introducing a bracket to carry the tool. The bracket mounts beneath a waterbottle cage on frames.
OSAKA, Japan (BRAIN) — Shimano on Tuesday announced a new line of top-end road and mountain bike shoes, called S-PHYRE.
MURRIETA, Calif. (BRAIN) — The Turner Flux is a carbon fiber "trail ripper" with 120mm of rear travel. The company said it was designed to offer a lively and flickable ride, with 650b wheels, DW-link suspension, modern geometry and standard (142x12) rear axle spacing.
Ft. COLLINS, Colo. (BRAIN) — Niner Bikes is rolling out a budget-friendly aluminum model of its recently-launched and redesigned RIP trail bike.
The 150mm-travel aluminum frame is offered in two complete bike builds.
SCOTTS VALLEY, Calif. (BRAIN) — Giro's new high-end road shoes — the men's Factor Techlace and women's Factress Techlace — each feature a new closure system that combines laces with a Boa dial closure.
PARK CITY, Utah (BRAIN) — POC's 2017 collection includes a new helmet and expanded clothing line aimed at cross-country mountain bike racers. The collection also includes updates to the Fondo road apparel line and a completely updated series of protective backpacks.
SAVAGE, Minn. (BRAIN) — The team behnd the component brand Wolf Tooth are launching a new bike brand called Otso Cycles. The new brand is introducing a fat bike designed for use on dirt or snow and a drop-bar gravel/road bike.
RAPID CITY, S.D. (BRAIN) — Strider Sports Int'l., Inc., now has a product for an even younger group of potential bike riders – toddlers, ages 12-24 months, just learning to stand and walk.