POOLE, United Kingdom (BRAIN) — Bike-care brand Muc-Off has added a new range of athlete protection creams, which includes warm-up creams, a "power cream," and "ultra-endurance cream" as well as a recovery balm.
PORTLAND, Ore. (BRAIN) — Showers Pass' new sock line, called Torch, features a new 3M Scotchlight reflective treatment.
TRAVERSE CITY, Mich. (BRAIN) — ERG! energy bars, developed by Michigan masters bike racer Dennis Bean-Larson, contain simple whole, raw foods and are gluten-, dairy- and soy-free.
LOS ANGELES (BRAIN) — FirstBike balance bikes, designed in Germany, feature a durable, weatherproof frame, Schwalbe tires, safety grips, a steering limiter and a rear drum brake.
BURNABY, British Columbia (BRAIN) — Easton Cycling is now offering three aluminum mountain bike rims separately for those who want to build wheels with their own hubs. It's the first time the brand has offered rims outside of its wheel product line.
PORTLAND, Ore. (BRAIN) — Cycle Dog is offering a new collection of Diagonals dog collars with matching bike jerseys. The collars are backed with recycled inner tube rubber and include a Pup Top bottle opener and airline-style buckle. The collars are hand sewn in Portland.
MADRID (BRAIN) — Creating a new category in the power meter market, Rotor Bike Components has introduced the INpower meter, which is integrated into the axles of the Spanish brand’s cranksets.
BREMBATE, Italy (BRAIN) — Component brand 3T is branching out with a new handlebar-mounted device that mirrors smartphone apps.
SAN DIEGO (BRAIN) — Goggle and casual sunglass brand 100% has expanded into performance sunglasses with the introduction of the Speedcraft and more compact Speedcraft SL.
OXNARD, Calif. (BRAIN) — Nalini's new summer Black Label road cycling clothing collection has features and materials identical to what the brand provides its sponsored pro racing teams.
OLATHE, Kan. (BRAIN) — Garmin released details of the next generation of its Virb action cameras on Monday. The two new camera models will be available this summer.
NEW YORK (BRAIN) — Champion System, best known for its custom road cycling kits, is now offering a new customizable Trail Baggie short and upgraded Trail Jerseys.
MILWAUKEE (BRAIN) — Fyxation is now shipping its Six Fyx kit, which converts fixed gear bikes with 120mm rear spacing to a six-speed derailleur drivetrain. The company first showed a version of the kit at trade shows two years ago.
GRAND RAPIDS, Mich. (BRAIN) — Rim and wheel maker Velocity USA is working with hub and wheel maker Industry Nine on some new wheels.
FORT COLLINS, Colo. (BRAIN) — The new Connex 11s0 chain from Wippermann is now available.
The 11-speed chain features a new pin riveting process and dramatically chamfered outer and inner plates to ensure compatibility with all 11-speed systems, including Shimano's Di2 electronic systems.
LONG BEACH, Calif. (BRAIN) – Following a recent price reduction, Pioneer is offering an even lower price point for its dual-leg crank-based power meter.
BOULDER, Colo. (BRAIN) — Panaracer's new Fat B Nimble tire range is being marketed as an affordable "hard-wearing four seasons tire."
LOGAN, Utah (BRAIN) — Dog Ears is an aluminum replacement for the quarter-turn mount plastic tabs used on many Garmin bike computers, including the Edge 500 series.
FT. COLLINS, Colo. (BRAIN) — Niner Bikes has added a steel-framed 700c-wheel bike to its range, called the RLT9 Steel.
The new model is designed for gravel road riding and touring.
POOLE, U.K. (BRAIN) — Muc-Off’s newest chain lube is formulated for long distances and use during the harshest weather conditions, the company says.
The new Hydrodynamic lube was developed in collaboration with Team Sky.