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New Products

Posted September 29, 2014
The GoPro HERO4 Black.

SAN MATEO, CALIF. (September 29, 2014) - GoPro, Inc.'s newest action cameras the HERO4 Black and HERO4 Silver, have new features including 4K recording (on the Black model) and a built-in touch screen display (on the Silver model).

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Posted September 26, 2014

MINNEAPOLIS (BRAIN) — Bike Fixtation is now selling a wall-mounted tool station for public use in bike storage rooms or repair stations. The Public Toolbox includes eight tools secured to the wall with 54-inch braided stainless steel cables. An optional strike plate protects walls from tool strikes.

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Posted September 25, 2014
The Muna Fire truck model

LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now shipping its Muna balance bikes to retailers.

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Posted September 23, 2014
Contour Roam 3

PROVO, Utah (BRAIN) – After being out of the market for several months, then announcing its return in April of this year, Contour is unveiling a new action camera—the Roam 3.

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Posted September 23, 2014

BOULDER, Colo. (BRAIN) — The SaddleLight LED Bike Bag from Nite Ize offers all the room of a normal bike bag but also comes with reflective detailing and a red LED tail light.

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Posted September 19, 2014

VISTA, Calif. (BRAIN) — Electra Bicycle Company is bolstering its Men’s Attitude cruiser collection with the new Moto model — which the Trek-owned brand describes as “a blend between a cruiser, mountain bike and BMX racer” designed for more aggressive riders.

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Posted September 17, 2014

ATLANTA (BRAIN) — Fitness app and product maker Wahoo Fitness has added the TICKR X heart rate monitor to its workout wearable line.

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Posted September 15, 2014

VANCOUVER, British Columbia (BRAIN) — Rubbers Brand Bicycle Tubes feature minimalist packaging, cheeky positioning, and a bundled glueless patch included with each tube.

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Posted September 11, 2014

SANTA MONICA, Calif. (BRAIN) — Bonk Breaker is introducing a new flavor of its High Protein bars, Cookies & Cream.

The bars are made from all-natural real food ingredients.

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Posted September 9, 2014

LAS VEGAS (BRAIN) — Just hours after Apple announced plans for its new iPhone 6 model on Tuesday, at least one bike supplier announced a matching bicycle accessory.

Posted in New Products Tagged Interbike
Posted September 9, 2014

TULSA, Okla. (BRAIN) — ICEdot has a new product that allows bikers or other adventurers to manually trigger an alert that sends their location via text message to chosen recipients.

Posted in New Products Tagged Interbike
Posted September 8, 2014

SCOTTS VALLEY, Calif. (BRAIN) — Giro's Empire mountain bike shoe, previously available in a limited edition, has been added to its regular product line, in a different color.

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Posted September 5, 2014

GRAND RAPIDS, Mich. (BRAIN) — Velocity USA is introducing a new lightweight cross-country rim at Interbike, called the Blunt SS.

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Posted September 4, 2014

SEATTLE (BRAIN) — Nutritionals brand Nuun recently joined the PeopleForBikes Coalition and will offer a special packaging of its electrolyte drink tablets with a portion of sales going to the organization.

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Posted August 29, 2014

BONSALL, Calif. (BRAIN) — Two industry veterans are launching a women’s chamois cream system that consists of pre-ride cleansing wipes, a during-ride chamois cream and a post-ride shower gel.

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Posted August 26, 2014

ANTWERP, Belgium (BRAIN) — Lazer Sport has unveiled the new Genesis LifeBeam helmet. The model has all the features of its Genesis helmet but with an integrated heart rate sensor.

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Posted August 22, 2014

PETALUMA, Calif. (BRAIN) — Cargo bike brand Yuba Bicycles is launching the Flip Flop, a kids' balance bike with a rear rack and a novel frame design that can be flipped over to add about an inch to the frame size for a growing child.

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Posted August 21, 2014

CHICAGO (BRAIN) — SRAM"s new Rise 60 wheels feature a new hookless 21-mm carbon rim and new hub features. The Rise 60 wheels will be available in 27.5-inch (in January) and 29-inch sizes (in November).

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Posted August 19, 2014

GOLDEN, Colo. (BRAIN) — Yeti is getting back into the cross-country race bike market with a new AS-Rc model, introduced Wednesday.

The new carbon full-suspension model uses 650b wheels for smaller sizes and 29er wheels on larger. A complete bike starts at $5,799 retail and begins shipping immediately.

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Posted August 18, 2014

INDIANAPOLIS (BRAIN) — Silca, the historic Italian pump brand now owned by American engineer Joshua Poertner, is now shipping its first pump since Poertner took over the brand last year.

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