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The new aluminum 5010 in red.

SANTA CRUZ, Calif. (BRAIN) — For the 2017 model year, Santa Cruz is offering aluminum-frame versions of some of its most popular mountain bike models, the 5010, Bronson and Tallboy. The new alloy frames allow lower prices: the aluminum 5010 with Santa Cruz' D-level build kit will retail for $2,600, for example.

SCOTTS VALLEY, Calif. (BRAIN) — Easton Cycling is coming out with some hollow carbon fiber road/cyclocross crankarms in collaboration with sister brand Race Face.

2017 Jamis Renegade Expat.

NORTHVALE, N.J. (BRAIN) — Jamis is releasing some of its new 2017 models early, including the Nova Cyclocross Series and Renegade Adventure Series. These models are expected to be in stock by early August; most other Jamis 2017 model year bikes will be available in September.

ATLANTA (BRAIN) — Wilier's new Cento10AIR was designed to combine aerodynamics, low weight, and high ride quality. The company said its research helped it design a frame and fork as a whole for aerodynamic efficiency, rather than focusing on just the frame's front end. 

PARK CITY, Utah (BRAIN) — POC is showing off a 10th anniversary collection of its Octal helmet and Do Half Blades sunglasses at this year's Tour de France, where the gear is being ridden by the Cannondale-Drapac Pro Cycling team for all 21 stages.

HIGHLANDS RANCH, Colo. (BRAIN) — Clement Cycling has just launched the third model in its X'PLOR series, the X'PLOR Strada USH. The X'PLOR series has treads suited for mixed terrain, whether commuting or riding gravel.

PORTLAND, Ore. (BRAIN) — North St. Bags' new Belmont Bag works as a bookbag, laptop case, backpack, or rucksack.

IRVINE, Calif. (BRAIN) — Shimano on Wedneday released details of its latest updates to its top of the line road group, Dura-Ace. The group now has a power meter option and its own hydraulic disc brake option. It remains an 11-speed group that is available with Di2 electronic or standard cable shifting options.

NEVERS, France (BRAIN) — Look Cycle is celebrating the 30th anniversary of Greg LeMond's first Tour de France victory with a special edition 795 Aerolight bike and Keo Blade 2 pedal.

PETALUMA, Calif. (BRAIN) — Kitsbow worked with Polartec to release its new Radiator Tee. The mountain bike T-shirt uses Polartec's new Delta and PowerDry fabrics.

LAGUNA, Calif. (BRAIN) — The Crankbrothers Double Shot pedal has a clip-in mechanism on one side and a flat pedal on the other. It's intended for touring, mountain biking, commuting or winter fat biking.

NEWBURY PARK, Calif. (BRAIN) — Giant is bringing disc brakes to its longstanding pro road bike line, TCR. Giant also announced a new road bike line, Contend, which features aluminum frames and handling designed for recreational riders.

PAAL-BERINGEN, Belgium (BRAIN) — Ridley has released a disc brake version of its long-standing aero road bike, the Noah. 

ST. CHARLES, Ill. (BRAIN) — Sigma's new Pure 1 and Pure 1 ATS bike computers were designed to give cyclists the simple data they want in an easy-to-read format and a modern appearance.

BEVERLY HILLS, Calif. (BRAIN) — Bamboobee is launching its second kit allowing anyone to build their own bamboo-tubed bike frame. This kit cuts the estimated time for the framebuild to about 5 hours instead of the three days required by the company's first kit.

MILL VALLEY, Calif. (BRAIN) — WTB is now shipping its Ranger tires, which are multi-purpose tires available for both 27.5-plus and 29-plus applications. The tires are designed for trail riding and bike packing use in dry to wet conditions.

BOULDER, Colo. (BRAIN) — Polar Bottle has decided to donate all proceeds from the sales of its limited edition Rainbow Pride water bottle to a fund supporting the victims and families of last weekend's shooting in Orlando, Florida.

GREENVILLE, S.C. (BRAIN) — Boyd Cycling has rolled out its 28 mm deep carbon clincher wheelset, available in disc or rim brake versions, with multiple axle configurations.

COON VALLEY, Wis. (BRAIN) — Borah Teamwear is working with artist Michael Valenti for a new exclusive collection of custom cycling jerseys.

The B17 Copper Edition.

SMETHWICK, United Kingdom (BRAIN) — Brooks, founded by John Boultbee Brooks in 1866, is celebrating its 150th anniversary this year. As part of the celebration, the company has released a special Copper Edition series of its most iconic saddle models.


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