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BROOKLYN, N.Y. (BRAIN) — Brooklyn Bicycle Co. is making its first foray in to the cruiser market with the introduction of the Brighton 7-Speed Cruiser. The brand now offers nine bike models.

BOULDER, Colo. (BRAIN) — Bike industry journalist, adventurer and mechanic Nick Legan has written a new book for VeloPress called GRAVEL CYCLING: The Complete Guide to Gravel Racing and Adventure Bikepacking.

BLOOMINGTON, Minn. (BRAIN) — Heller Bikes has released an updated Shagamaw model for 2018.

The Shagamaw is a carbon hardtail built for 27.5-plus wheels. It will also accept 29-inch wheels with tires up to 2.5 inches. 

The Reflective LTD.

SAN FRANCISCO (BRAIN) — DZR has introduced two new limited edition shoes: The Reflective and The Valencia. The DZR clipless cycling shoes have variable flex shank technology, a sturdy heel stabilizer and recessed SPD cleat design that transitions from walking to riding.

RAPID CITY, S.D. (BRAIN) — Strider is launching a new balance bike that quickly converts to a pedal bike when a child is ready.

The Strider 14x Sport comes with the Easy-Ride Pedal Kit, which the company said can be installed in five minutes with one bolt. 

KONA, Hawaii (BRAIN) — American Bicycle Group's Quintana Roo is showing off its all-new PRsix Disc Series of triathlon bikes at the Ironman World Championships in Kona this week.

The new JET Roll MTB+ Dragon Lady.

FREEHOLD, N.J. (BRAIN) — JET Roll has launched three new tool roll models for the 2018 model year, including new designs for plus-sized mountain bikes.

The new JET Roll MTB+ Dragon Lady and Balls 8 models are designed to carry plus-sized MTB and fat bike tubes, along with other essential cycling items.

Sweet Protection Delirious Jacket.

BOULDER, Colo. (BRAIN) — Sweet Protection's Delirious Jacket is made with Gore-Tex Active material, the most breathable fabric in the Gore-Tex product line.

ROSEVILLE, Minn. (BRAIN) — Hed Cycling's new Vanquish 6 wheel feature an all-new tubeless-ready carbon rim.

PLAINFIELD, Ind. (BRAIN) — Endura's MT500 Plus Overshoe was designed for cold, wet and muddy conditions.

The overshoe has an open sole made from hardwearing rubber for flat or clipless pedals. The upper is made from nylon-faced neoprene rubber, with highly durable overlays.

PORTLAND, Ore. (BRAIN) — Showers Pass has released a new line of Crosspoint waterproof gloves and socks, which will begin shipping Oct. 14.

VOREPPE, France (BRAIN) — Time Sport is bringing out two new pedal designs this fall: The XPRO road pedal and the Speciale 12 enduro pedal. 

The XPRO is built off Time's Xpresso pedal design, with a wider platform and lightweight aerodynamic design.

It will be available in three versions:

POOLE, United Kingdom (BRAIN) — Muc-Off has released a specially treated Shimano Dura-Ace chain that it says offers reduced friction in race conditions and distances.

ZURICH, Switzerland (BRAIN) — MilKit, which sells a tubeless tire sealant valve system, is now launching a system to pressurize aluminum water bottles with air to inflate and seat tubeless tires. The Swiss company said its Booster system is less expensive than an air compressor and is portable.

LAS VEGAS (BRAIN) — Lezyne's new Digital Drive Family includes road, offroad, fat tire and suspension handpumps with a newly designed integrated digital pressure gauge. The line also includes a standalone digital pressure gauge.

ANCHORAGE, Alaska (BRAIN) — Fatback new Corvus FLT is an updated version of its Corvus model.

The frame is more than 250 grams lighter and is 15% percent stiffer in the bottom bracket and head tube compared to the current Corvus, the company said.

LAS VEGAS (BRAIN) — Canadian power meter brand 4iiii introduced a new product at Interbike Wednesday: The Precision Podiiiium.

LAS VEGAS (BRAIN) — Van Dessel has added a new limited edition model to its Whiskey Tango Foxtrot line.

INDIANAPOLIS (BRAIN) — The Silca Apron Premio is made with 12 ounce waxed duck canvas lined with bright red ripstop. Its strap design crosses in the back and buckles at the waist so there is no strap around the back of the neck.

IRVINE, Calif. (BRAIN) — Handmade wheel maker Irwin Cycling is now offering its wheels in the U.S. The three-year-old company's wheels were previously available only in Australia, Europe and Asia.

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