SMETHWICK, United Kingdom (BRAIN) — Brooks, founded by John Boultbee Brooks in 1866, is celebrating its 150th anniversary this year. As part of the celebration, the company has released a special Copper Edition series of its most iconic saddle models.
SAN DIEGO (BRAIN) — Stromer’s ST2 S e-bike strives for the highest level of integration, with a touch-screen interface, integrated USB charging, anti-theft protection, GPS tracking and lighting system with a daytime running light and low- and high-beam modes.
PENTICTON, British Columbia (BRAIN) — Swagman has launched the Patrol, a fork-mount bike rack designed for pickup trucks that can carry all classes of bikes.
FORT WILLIAM, United Kingdom (BRAIN) — Crankbrothers is offering a limited edition Steve Peat Signature Mallet DH pedal in honor of an athlete who has used Crankbrothers pedals since 2003.
TAMPA, Fla. (BRAIN) — American Classic says its Victory 30 wheels, available in disc- and rim brake versions, are an excellent upgrade for gravel, cyclocross or road bikes.
CHICAGO (BRAIN) — SRAM released some details of its RED eTap HRD group — which combines wireless shifting with hydraulic disc braking. The company said it will announce more details including MSRPs at the Eurobike show in August. The parts will be available in October.
BOULDER, Colo. (BRAIN) — A new book published by VeloPress, "Hit Reset," teaches athletes how to use yoga to find more speed, power, and endurance.
PHOENIX (BRAIN) — Pivot's new Switchblade mountain bike, designed for both 29-inch and 27.5-plus wheels, features the brand's new long and low geometry, ample tire clearance, and short chainstays.
PORTLAND, Ore. (BRAIN) — Islabikes is launching a line of performance kids bikes, including mountain bikes, cyclocross and road models. The bikes feature lightweight frames and components that are sized appropriately for kids of various ages and sizes.
VANCOUVER, Wash. (BRAIN) — The XACT price-point helmet is based on the iXS's XULT crossover full-face model, but has a slightly reduced spec to reach a retail price that is less than half that of the XULT.
OGDEN, Utah (BRAIN) — Mavic has unveiled its first full-carbon rim mountain bike wheels, the XA Pro Carbon. The company also is introducing an alloy-rim mountain bike wheel, the XA Elite, that shares some of the carbon wheels' features at a lower price.
SCOTTS VALLEY, Calif. (BRAIN) — Blackburn's new Wayside Side Entry Cage has a two-piece design that can be installed so the bottle is able to exit from either the right or left side. No extra hardware is required and the cage installs easily and quickly.
TAMPA, Fla. (BRAIN) — Atomik Carbon, which launched in 2014 with carbon fiber mountain bike wheels and components, is entering the road market with a line of three carbon road clincher wheels.
SCOTTS VALLEY, Calif. (BRAIN) — Giro Sport Design has announced the Aerohead MIPS and Aerohead Ultimate MIPS helmets, each designed for time trial or triathlon use.
RANDOLPH, Mass. (BRAIN) — Delta is offering retailers a new point-of-purchase display that helps consumers answer their most common question about cellphone holders: "Does my phone or case fit?"
MILWAUKEE (BRAIN) — Milwaukee-based accessory brand BiKase is launching its newest product, the SuperBand, on Kickstarter. The SuperBand can be attached to various places on a bike (or stroller, golf cart or other ATV) and includes two elastic bands to hold anything from a rain jacket to a beer can.
SAN FRANCISCO (BRAIN) — Strava has updated its mobile apps with Live Segments, so athletes who use the company's app can see, in real time, when they are approaching a favorite segment and if they are on pace for a personal record or KOM.
INDIANAPOLIS (BRAIN) — Silca is bringing back the SuperPista, a pump first introduced in 1989. The redesigned SuperPista includes some features and materials that Silca uses in its SuperPista Ultimate pump, introduced about two years ago.
AUSTIN, Texas (BRAIN) — The newly formed Professional Bicycle Mechanics Association is selling PBMA T-shirts, with a percentage of proceeds going to World Bicycle Relief's "Mechanics for Mechanics" program, which buys the tools and parts for a mechanic to keep WBR's Buffalo bikes on the road.
CHICAGO (BRAIN) — Abus' new Bordo Centium folding lock features light-weight flexibility in a compact design. These features are shared by all of the various folding locks in Abus' Bordo family.