Sea Otter Classic

Posted May 5, 2017

FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components will sell five specially painted HELM suspension forks that were made for demo use at last month's Sea Otter Classic. The company is selling the forks for $900 each and donating $500 from each sale to the International Mountain Bicycling Association.

Posted in North America Tagged Sea Otter Classic
Posted April 28, 2017
Chef Chris Cosentino

MONTEREY, Calif. (BRAIN) — It had been a number of years since renowned Bay Area chef Chris Cosentino attended Sea Otter. But as a former pro 24-hour mountain biker who raced in the singlespeed category at events all over the U.S. and the world, Cosentino is no stranger to the bike industry.

Posted in North America Tagged Sea Otter Classic
Posted April 24, 2017

MONTEREY, Calif. (BRAIN) — Final attendance numbers were still being tallied Monday, but early numbers pointed to a record year for the Sea Otter Classic, which ended Sunday. The annual bike festival, expo and race hosted more than 400 exhibitors, five miles of branded fence and 920 sponsor banners.

Posted in North America Tagged Electric bike / Consumer Expos and Rides / Sea Otter Classic
Posted April 22, 2017

MONTEREY, Calif. (BRAIN) — A moment of silence will be held Saturday at the Sea Otter Classic in memory of racer Steve Tilford, who died in a highway accident earlier this month at age 57.

The moment will be held prior to Saturday's men's cross-country race.

Posted in North America Tagged Racing & Sponsorship / Sea Otter Classic
Posted April 21, 2017

MONTEREY, Calif. (BRAIN) — Kids' bike companies are flooding the Sea Otter expo this year, and most of them are clustered around the skills area for young riders. These are not full-line bike brands that offer kids' bikes as an afterthought.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 21, 2017

MONTEREY, Calif. (BRAIN) — Niner Bikes' Colorado headquarters is just 12 miles from Push Industries, a company that does suspension service and produces its own shocks and other parts.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 21, 2017
Kona's Remote plus-size e-MTB

MONTEREY, Calif. (BRAIN) —Don't pin the "adventure bike" tag on Kona’s new generation of road-plus-tired, disc brake Rove bikes. “It’s more our take on an endurance road bike than it is on something like an adventure bike,” product manager Ian Schmitt says.

Posted in Product/Tech Tagged Consumer Expos and Rides / Sea Otter Classic / Tradeshows and conferences
Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — Marin Mountain Bikes has released a new mountain bike at the Sea Otter Classic using a suspension design from Naild, a company formed by industry veteran Darrell Voss. 

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 20, 2017

BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.

Posted in North America Tagged Sales Reps / Sea Otter Classic
Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.

Posted in North America Tagged Electric bike / Sea Otter Classic
Posted April 20, 2017
Vintage Electric Café

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

Posted in North America Tagged Electric bike / Sea Otter Classic
Posted April 20, 2017

MONTEREY, Calif. (BRAIN) — WTB introduced a new tire in its Road Plus line today at the Sea Otter Classic. The new Byway Road Plus TCS tire is a 650x47c size, with tread and casing designed "to encourage riders to stray even farther into the dirt," the company said.

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 19, 2017

MONTEREY, Calif. (BRAIN) — Race Face and Easton are both getting into the power meter market with a $600 spindle-based system that is compatible with cranks from both brands.

The two brands, owned by Fox Factory, also are introducing a variety of new components this week at the Sea Otter Classic here:

Posted in Product/Tech Tagged Sea Otter Classic
Posted April 19, 2017

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

Posted in North America Tagged Sea Otter Classic
Posted April 18, 2017
Company introducing new smart helmet at Sea Otter.
The Sena X1.

IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market.

Posted in North America Tagged People / Sea Otter Classic
Posted April 18, 2017

VISTA, Calif. (BRAIN) — Eliel & Company, the makers of Eliel Cycling apparel, has hired Brandt Furgerson as vice president of sales and marketing.

Posted in North America Tagged People / Sea Otter Classic
Posted April 12, 2017
American Classic's 35th anniversary logo.

TAMPA, Fla. (BRAIN) — American Classic is planning a 35th anniversary celebration at next week's Sea Otter Classic, with cake, giveaways, discounts and a display of vintage American Classic parts on Saturday April 22 at 1 p.m. American Classic will be at booth #213 at the Sea Otter expo.

Posted in North America Tagged Sea Otter Classic
Posted April 12, 2017

PORTLAND, Ore. (BRAIN) — Showers Pass has reached a multi-year partnership with the International Mountain Bicycling Association and its Trail Solutions team.

Posted in North America Tagged Advocacy/Non-profits / Sea Otter Classic
Posted April 10, 2017

GIRONA, Spain (BRAIN) — Ghost-Bikes, a German brand owned by Accell Group, is sponsoring three races in different disciplines at this year's Sea Otter Europe. The company is title sponsor of the event's MTB Marathon, International Cycling Tour and Enduro race in Riudarenes.

Posted in North America Tagged Sea Otter Classic
Posted April 7, 2017
New route will include a 24 percent grade hill and a gravel speed trap.
Bosch’s Brian Sarmiento competes in the 2016 Industry Challenge.

IRVINE, Calif. (BRAIN) — Organizers of the second annual e-MTB race at the Sea Otter Classic have created a course designed to challenge the electric bikes and their riders.

Posted in North America Tagged Electric bike / Racing & Sponsorship / Sea Otter Classic

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