Sea Otter Classic
MONTEREY, Calif. (BRAIN) — In recent years, the Sea Otter Classic is become the venue for many brands to launch new products, and this year is no exception. At virtually every tent at the event's enormous expo area, companies had at least one brand new item to show off.
SAN JOSE, Calif. (BRAIN) — On Thursday, the opening day of this year's Sea Otter Classic, Shimano went public with news of its second electronic shifting mountain bike group, Deore XT Di2 M8050. The Japanese company revealed the group to the U.S.
MONTEREY, Calif. (BRAIN) — The Brompton World Championships are coming to Sea Otter, and it's the first time in the event will be held on the West Coast.
MONTEREY, Calif. (BRAIN) — Since its inception in 2009, the National Interscholastic Cycling Association has established leagues in 18 states, and that effort has helped get more high school kids riding and racing mountain bikes.
MONTEREY, Calif. (BRAIN) — Vittoria Industries North America is launching its latest additions to its graphene-enhanced wheel range at this week's Sea Otter Classic. The Qurano 30C, 46C and 60C are tubeless-compatible carbon clincher wheels.
MONTEREY, Calif. (BRAIN) — Among its many firsts over the years, Sea Otter is hosting the first official electric mountain bike race in the U.S. on Friday. The one-hour race kicks off at 4 p.m.
MONTEREY, Calif. (BRAIN) — If you enjoy farmers markets because you can talk with the farmer who grew the vegetables you plan to eat, then check out the following companies that make products in their U.S. factories in a state near you.
HUNTINGTON BEACH, Calif. (BRAIN) — Slytech Protection is introducing new lines of knee and elbow protectors at a range of price points.
IRVINE, Calif. (BRAIN) — Felt Bicycles continues to expand its offroad model line with a new aggressive 27.5 model to be officially unveiled this week at the Sea Otter Classic.
MONTEREY, Calif. (BRAIN) — Park Tool will show its new TS-4 Professional Wheel Truing Stand at next week's Sea Otter Classic. The tool brand also will show off its new MW-1 Mobile Workshop Event Trailer, which will offer free loaner tools and work stands and will showcase more than 400 Park Tool products.
SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory has announced a new cross-country suspension fork, the 32 Step-Cast. The company said the fork is its lightest cross-country fork ever, starting at 2.98 pounds.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN’s subscriber base before the event.
MONTEREY, Calif. (BRAIN) — The mobile bike shop franchise operation Velofix will provide support for races and recreational rides at this year's Subaru Sea Otter Classic.
NEW YORK — U.K. folding bike maker Brompton Bicycle has announced that it will hold its seventh annual Brompton World Championships on April 15, 2016, in Monterey, California, in conjunction with the Sea Otter Classic at Laguna Seca Recreation Area.
MONTEREY, Calif. (BRAIN) — Registration has opened for the Subaru Sea Otter Classic, which will be held April 14-17, 2016.
MARINA, Calif. (BRAIN) — Light & Motion is launching an IBD sales contest on Aug. 1 that will award the winner a trip to the lighting company's hometown of Monterey, Calif., during next year's Sea Otter Classic.
The contest will run through Nov. 30 and is open to bike shop managers and staff.
MONTEREY, Calif. (BRAIN) — Those planning on camping at next year's Sea Otter Classic can begin making Early Bird reservations on Monday, June 8, at 9 a.m. Pacific Time. The registration period for campgrounds A, B and C will extend until the end of the day on June 14.
MONTEREY, Calif. (BRAIN) — From plus-sized tires to lightweight 'cross bikes, high-end kids' bikes and the latest in helmets and eyewear, the Sea Otter Classic offered something for everyone.
WATERLOO, Wis. (BRAIN) — Trek on Friday announced changes to its Farley fat bike model, with new carbon frame, fork and rim options and a change to 197mm rear spacing.
MONTEREY, Calif. (BRAIN) — After announcing a reduction in retail price for its existing power meter cranks earlier this month, SRAM’s Quarq brand announced a new model Friday that hits its lowest price yet: as low as $799 for crank arms and spider without chainrings.