RIVERSIDE, Calif. (BRAIN) — Jenson USA plans to repeat the World Bicycle Relief campaign it held last year after Thanksgiving.
BROOKLYN, N.Y. (BRAIN) — 718 Cyclery is sponsoring what it claims is the first fat bike race in New York City, to be held Jan. 23 in Queens.
The "Fat and Frozen" race will be held at Cunningham Park.
FORT WORTH, Texas (BRAIN) — Texas retailer Bicycle World is the presenting sponsor of the new Elevate Cycling team, which is making the leap from USA Cycling's elite amateur ranks to become a UCI continental team in 2016.
ORANGE, Calif. (BRAIN) — A memorial service is being planned for Friday for John Pavlisin, Sr., the owner of Orange Cycle, who died on Veterans Day. He was 89 and died from the complications of pneumonia.
SANTA CRUZ, Calif. (BRAIN) — Giro will shut down its online store next Friday and will encourage its customers to participate in outdoor activities that day, the brand announced Monday.
WESTLAKE VILLAGE, Calif. (BRAIN — We traded palm trees, cityscape and Hollywood stars for the scenic and suburban Conejo Valley on Thursday, the third and final day of the L.A. Dealer Tour.
VIENNA, Va. (BRAIN) — Northern Virginia-based Spokes, Etc. held a ribbon cutting this week for its new store in Leesburg, Virginia. Mayor Kristen C. Umstattd and other town officials attended the ceremony.
EASTON, Pa. (BRAIN) — Genesis Bicycles will close its store on Black Friday, and the shop's employees have decided to donate their salaries for the day to a local charity.
Store owner Tomias Hinchcliff concedes it's a risky move to close his shop on one of the busiest shopping days of the year.
SANTA MONICA, Calif. (BRAIN) — Riding on palm tree-lined bike paths and green lanes in Los Angeles’ Westside on the first day of the BRAIN Dealer Tour, it’s clear that even though this region is renowned for its car-choked streets, a cycling oasis has sprung up in some of its affluent neighborhoods.
AUSTIN, Texas (BRAIN) — Austin retailer Division 1 Bicycles has closed after three years in business, and its remaining inventory will be auctioned off Nov. 21 through Austin Auction Gallery.
SAN CLEMENTE, Calif. (BRAIN) — Retailers looking to make a splash with their window displays can project nearly anything — including videos or websites — onto their front window with technology from ProDisplay USA. An optional touch screen feature would allow passersby to interact with the display.
LOS ANGELES (BRAIN) — Bicycle Retailer’s final dealer tour of 2015 rolls out Tuesday morning in Los Angeles as editors, sponsors and guests set out on bikes to visit shops in several neighborhoods and cities along the sprawling Southern California region.
CINCINNATI (BRAIN) — Oakley Cycles, a 34-year-old retail business, will move to a new location in January, and will change its name, as well.
MANHATTAN, Kan. (BRAIN) — Big Poppi Bicycle Company owners Aaron Apel and Jeff Koenig have announced plans to close the store at the end of December. After serving Manhattan and surrounding rural communities for seven years, the partners decided it was time to switch gears.
LAGUNA HILLS, Calif. (BRAIN) — Some of the biggest bike retailers in the U.S. are getting bigger, adding new locations even as the number of bike shops in the country is on a steady decline.
SEATTLE (BRAIN) — Outdoor co-op REI will not open its stores on "Black Friday," Nov. 27 this year. Instead of promoting retail consumption on the day after Thanksgiving, REI is channeling the attention the move is getting toward promoting increased outdoor activity that day.
WORCESTER, Mass. (BRAIN) — Bicycle Alley owner David Kahn is retiring and has closed his 10,000-square-foot store after 23 years in business. Kahn had sought a buyer but was unable to find one. Sunday was the shop's last day open.
SEATTLE — Hedrick Cycles owner Carson Hedrick has opened a new retail showroom in Seattle, where the road brand is headquartered. Hedrick began making carbon road frames in 2009 as a tribute to his father and launched the brand at Interbike in 2014 with his Version4 frame.